adidas Football and Real Madrid today revealed the club’s new kits for the 2017/18 season, inspired by the club’s loyal fans – the Madridistas – and the city of Madrid.
The new home kit is designed to bring the players and fans of Real Madrid closer together with a shirt suited to the streets of Madrid as it is the Santiago Bernabeu. The introduction of sky blue stripes and branding is inspired by the Madrid sky to represent the connection between club and city.
The classic white of Real Madrid is more prominent than ever before thanks to a new stripe design that cuts off at the shoulders. A memorial stamp at the bottom of the jersey commemorates the club’s 115 year anniversary.
The new away kit draws inspiration from previous black Madrid jerseys worn by the club in some of its most successful moments. The kit continues the theme of the home kit with a new trim colour – this time with turquoise green stripes. The Real Madrid logo is re-imagined in Turquoise Green with a neon effect to stand out against the black.
As well as the bold new design, each shirt is built with the latest adidas performance technology. The use of Climacool technology ensures players stay cool and perform at their best even in the toughest conditions. The kit is made of a new fabric that is softer and more comfortable for players on the pitch, and fans off it.
From today, both kits are available for purchase in the Real Madrid online store, in adidas global retail stores and the adidas online shop (www.adidas.com/football).
For further information please visit adidas.com/football or follow @adidasfootball on instagram or twitter (https://twitter.com/adidasMY) to join the conversation
