Nitrocharge is the first new adidas boot silo since the release of the hugely successful f50 range in 2004. Stars such as Messi, Villa and Benzema have made their names in the world of f50. adidas now looks to a new set of world class footballers to rise to the top with the revolutionary Nitrocharge boot.
The visually striking Nitrocharge is an evolution of adidas’ heritage in creating footwear to fit certain player types. The unique positioning of Nitrocharge has energy retention at its heart and has been designed specifically for ‘The Engine’ player, the archetypical footballer who is always first on the team sheet; the player who powers a team, running and tackling more, relentlessly and ferociously seeking chances from box-to-box over 90 minutes.
‘The Engine’ is a player adidas has recognised and actively sought to engage with over the last two years. Now, following a partnership with football statisticians Opta, an algorithm has been developed from which player performances can be analysed to determine how well they suit ‘The Engine’ role.
The Nitrocharge boot realises a range of new technologies that when combined will innovate the way ‘Engines’ play the beautiful game:
- The eye catching ENERGYSLING arches over the boot and supports sidecut and turn movements to sharpen reactions on the pitch
- The sole plate of the boot contains a zig-zagging ENERGYPULSE, inspired by spring technology, with high-elastic material at its heart, providing premium energy during the off toe phase of sprinting.
- A Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot.
- Compatible with the adidasmiCoach SPEED_CELL, players can measure on-pitch performance and focus on improvement over time.
“It is an honour for us to be collaborating with one of our key account partner’s – aL-ikhsaN Sports for this exciting new launch of the adidas Nitrocharge. Designed to enhance “the engine’ of a football team, we are excited to be sharing this with football fans and players all across Malaysia” said Bryan Gee, Brand Manager of adidas Malaysia.
The new Nitrocharge boots retails at RM730 and will be worn on-pitch by ‘Engine’ players Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona), Ezequiel Lavezzi (Paris Saint Germain) and Javi Martinez (FC Bayern Munich).
Nitrocharge is now available at all participating aL-ikhsaN Sports Outlets and at all adidas Sports Perfomance Concept Stores.
For further information please visit adidas.com/football or go to facebook.com/adidasfootball or @adidasfootball on twitter to join the conversation.
