Beverly Wilshire Medical Centre, Malaysia’s premier integrated beauty medical centre, received the prestigious BrandLaureate SMEs BestBrands Award 2013 in Corporate Branding – Specialist Beauty Medical Centre recently.The Award was presented to Beverly Wilshire Medical Centre’s Chairman, Dato’ Francis Ng by Dr KK Johan, President of BrandLaureate during the Gala Dinner at Majestic Hotel, Kuala Lumpur.
”Winning this award is definitely a great start to the year. With high expectations and standards in place, we strive to deliver our brand promises at all times,” said Dato’ Francis Ng.
The BrandLaureate SMEs BestBrands Award honours the brands that have played a pivotal role in the success of their brand names. This award is evaluated based on a selected criteria consisting of areas such as brand strategy, integrated brand communications, brand performance, brand equity and brand culture.
“It is truly inspiring to see how passionate Beverly Wilshire Medical Centre is in delivering its unprecedented professionalism based on service excellence and assurance. Nevertheless, I must say that all the participating companies have done a good job in raising the bar in line with this year’s theme “Your Brand Success, Capturing the Inspiring Moments”. It was indeed not an easy task to choose a winner; however, Beverly Wilshire Medical Centre had an edge over its competition and emerged as the winner for having achieved brand excellence in the medical field despite being in the industry for only two years,” said Dr KK Johan, President of BrandLaureate. “This award is a testament to the ingenuity, innovation and integrity,” he added.
With core specialties in cosmetic surgery, aesthetic medicine and healthy aging, Beverly Wilshire Medical Centre makes looking fabulous simple and uncomplicated. Situated in the heart of Kuala Lumpur, the centre recently added new innovative treatments such as hair transplant, cleft-lip surgery, Beverly Wilshire Non-Surgical Facelift programme, latest FDA-approved technologies including laser photo rejuvenation treatments such as Smartxide and Monalisa touch, award-winning Liposonix and in-house skin-care products to its vast range of services.
“Our centre serves as the central hub for Galderma in Asia Pacific where trainers from Sweden, Brazil and Australia come here to train doctors centrally on dermal fillers. We have hosted doctors from Korea, Hong Kong, Philippines, Vietnam, Singapore and Australia. Allergan has also appointed us as the Official Training Centre for Malaysia on injectables such as Botox™ and Juvederm™ fillers,” said Dr Liow Tiong Sin, Head of Aesthetic Medicine and Executive Director of Beverly Wilshire Medical Centre.
With a unique position of having a foot in both the medical and beauty fields, Beverly Wilshire Medical Centre has a first-of-its-kind advantage to offer creative solutions in raising brand awareness by innovatively utilizing digital platforms such as via social media campaigns, engagement of bloggers and an elegant website that is designed to represent the ‘beauty’ standards that the centre embodies.
Medical Director of Beverly Wilshire Medical Centre, Dr Mohamad Nasir Zahari, commented that by gaining acclamation in the Malaysian market, the centre is quickly becoming the first-choice for Malaysians seeking medical expertise: “We too receive patients from neighboring regions and countries such as Australia, New Zealand, Singapore and Indonesia”. Aside from that, over the past year, Beverly Wilshire Medical Centre has increased the standard in medical tourism by involving itself in a few prestigious international events such as Miss Tourism International 2013 as the official beauty medical centre.
He added: “With a growing market, we have increased our accessibility by opening more centres including Beverly Wilshire Clinic in Tropicana City Mall, Petaling Jaya; Beverly Wilshire Dental in Kuala Lumpur and the upcoming Beverly Wilshire Medical Centre branch in Johor Bahru, which is expected to open in May 2014. With our recently signed collaboration with BK Plastic Surgery Hospital in Korea, Beverly Wilshire Medical Centre is set to raise the bar high on being a premium beauty medical centre”.
Dr Nasir concluded by saying that 2014 will be exciting year ahead because Beverly Wilshire will continue to provide the utmost services to empower patients with improved self-esteem and confidence. “To further our stature as a premier and leading medical centre, we will soon have a charismatic brand ambassador on board. We look forward to having her as a spokesperson to bring the Beverly Wilshire brand culture closer to a wider reach of audience.”
For more information, please visit www.beverlywilshiremedical.com or “Like” Beverly Wilshire Medical Centre’s Facebook page at facebook.com/BeverlyWilshireMedical to receive the latest updates and promotions.
