Lazada, Southeast Asia’s fastest growing online department store, celebrated its first year in Malaysia with a big bash during which the media and its business partners got an exclusive look into the business, its accomplishments in 2012, and what the future looks like.With more than 12 categories to choose from, Lazada makes shopping online a breeze in Malaysia. From tablets, cameras, home appliances, health & beauty products, sports, books to baby items, there is something for everyone.
“We are proud to say that Lazada Malaysia is currently the number one online shopping mall site in Malaysia. Almost 70 per cent of Malaysians are actively online, and more than half do their shopping on the web. Being in the e-Commerce industry we have one great advantage, and that is our access to immense data where we can analyze what the audience is looking for and present them with their desired products via online marketing channels. From this point onwards online shopping will be the way forward because of it’s the dynamic experience and massive product assortment that Lazada.com.my will continue to provide,” said Igor Pezzilli, CEO of Lazada Malaysia.
“Based on these three key elements – offering a great range of products, providing an excellent shopping experience, and ensuring exceptional customer service, Lazada will inevitably attract more savvy online shoppers” commented Max Bittner, CEO of Lazada Southeast Asia at Lazada’s first birthday bash.
Maximilian Bittner, CEO of Lazada: “For a long time, the e-commerce market has been underestimated in SEA, but we did not. With a broad range of products – from consumer electronics, household goods, toys to sports equipment –, secure payment options, quick deliveries and free returns, we convince more people every day of Lazada.”
In celebration of the first anniversary, Lazada will be launching some of their key business expansion initiatives, such as the Lazada Smartphone App and other e-Commerce initiatives. Other efforts include Lazada’s partnership with Digi, one of Malaysia’s premier companies, as well as MasterCard Worldwide, which gave Lazada the opportunity to reward their base here in Malaysia and the region. The 6-month long partnership has allowed Lazada to reach out to MasterCard’s base with exceptional results.
Central to its success has been the Lazada Promise campaign, which includes acommitment to deliver goods to buyers within 48 hours to 78 hours, a best price guarantee when comparing to other key retailers, and a 14-day hassle-free return policy.What is unique about the organization is the vast bank of knowledge and learning’s that are shared across the globe. Weekly calls are organized for each team to share latest findings or best practices. This factor has also been critical for the company to gain young energetic employees who are eager to gain the ultimate ecommerce experience.
Lazada is a part of Rocket Internet, one of the world’s largest online retail groups, which has more than 10 years of experience in the e-commerce business. Rocket Internet has been credited for founding more than 100 market leading companies.Jump on the e-commerce bandwagon and enjoy these offers now. Lazada provides convenience for all your purchases such as free delivery, cash on delivery payment mode, varying payment methods, free return or exchange for free and most importantly, warranty from the manufacturer itself.
