One of the most-awaited fashion events in the country, the Mercedes-Benz STYLO Fashion Grand Prix returns for the 7th year to the capital city from the 24th to the 29th of March 2014.
Entitled “Wearable Fantasies”, a series of high profile, tongue-in-cheek styled fashion events will dominate several nightspots and venues dotted along Jalan P.Ramlee in the week leading up to the 16th Petronas Malaysia F1 race. Leading the signing ceremony at the media conference for the 5-day festival was its Presenter, Mercedes-Benz Malaysia represented by its President & CEO Roland Folger .
“We are happy to be back with STYLO for the 7th year. Our partnership has evolved over the years. Initially planned as an annual fashion festival to support the Malaysian F1 celebrations the STYLO fashion event has since become a prelude to the successful Mercedes-Benz STYLO Asia Fashion Week which was launched last year”, said Roland Folger
“The B2B trade fashion event under the Asia Fashion Week banner is an annual affair and it will be staged in Kuala Lumpur once again later this year binging in fashion heavyweights from over 15 Asian countries to Malaysia”, he said.
“Owing to the success of Asia Fashion Week (AFW), we have now migrated all trade-related fashion activities from the Fashion Grand Prix (FGP) into the AFW leaving the FGP as a true fashion festival for pure fashion entertainment during the F1 season. Fashion’s merely the excuse”, said Datuk Nancy Yeoh, President & CEO of STYLO International.
Mercedes-Benz STYLO FGP 2014 is a 5-day festival comprising 6 events which will be staged this year in the centre of Kuala Lumpur’s nightspot on Jalan P.Ramlee. With Poppy Garden and Hap Seng Star as official venues, the fashion festival will kick off with a pyjamas-inspired event and tribute to Men’s Fashion, ‘A Stylish Slumber featuring Men …and More Men’ will showcase Datuk Tom Abang Saufi, Joe Chia, QUARTER HOMME and newcomer Kinsleger.
The third evening will see THE FASHION WORLD OF SUZIE WONG come to life. Chinoiserie chic with classic styles and beehive hair will be the order of the evening as A Cut Above, Official Hair of the Mercedes-Benz STYLO FGP celebrates its 35th anniversary the same evening. The fashion showcase will also feature designs by Keith Kee and Jason Yek.
This will be followed by Alter Ego which will feature Super Heroes, Villains, Bikers and Babes in Bill Keith creations besides members of the Harley Owners Group taking centrestage at this unique event which will be in tribute to Ronnie Choong, known fondly as the entrepreneur behind the success of the Jalan P.Ramlee’s nightlife. The evening will also feature the Semi-Finals of the Emerging Designers Competition of Mercedes-Benz STYLO FGP 2014.
Stylo FGP 2014 will culminate with the black-tie Mercedes-Benz STYLO Fashion Awards Gala, “Who is Gatsby?” on Friday night at Hap Seng Star, awarding the best in the fashion industry. Whilst Zang Toi, Jovian Mandagie, Bon Zainal, Fairuz Ramdan and Illiza Ho will flaunt their designs on stage, French Fashion DJ and former lingerie model Petra Silander will be flown in from Paris to turn the beat up post awards. Former supermodel and beauty queen Kavita Sidhu will be the host of the evening.
On Saturday afternoon, A Royal High tea with official jeweler De Beers Diamond Jeweller will be held at Hap Seng Star. This will be a private event for a handpicked audience of 60 pax to a private viewing of the Talisman Jubilee Crown will be unveiled to a crowd comprising members of the Malaysian royal families. Created in celebration of the Queen’s Jubilee the unique De Beers Talisman crown will be flown in from London for a short exhibition in various parts of Kuala Lumpur. Its month-long exhibition at London’s Harrods generated much international interest.
“ This year’s theme is ‘Wearable Fantasies’. It’s hard to beat the Talisman Jubilee Crown when it comes to wearing one’s ultimate fantasy”, said Yeoh. The Talisman Jubilee Crown is made up of 974 diamonds which include a 28 carat, a 26 carat and a 73 carat stone.
Stylo will close the week with a showcase by Shawn Cutler, Azlan Adrian Arif and Phuna Boon Yi at Mercedes AMG Petronas F1 Party at the Simfoni Lake of the KLCCP Park.Other partners present at the signing ceremony were Visa Worldwide(official card), Kinohimitsu, A Cut Above (official hair), Diva Productions (official make-up); Asia Fashion Inc, (online retail partner); ICAD (formerly PJ Cad) for backstage support, Malaysian Official Designers’ Association (MODA) and Bumiputra Designers Association (BDA).
