Aside from being the music insider with unbeatable access to the universe of music and fueling pop culture conversations, MTV has just launched Things That Matter 2014 (TTM) at www.mtvasia.com/ttm on the 8th of December to celebrate youth and champion the issues that matter to them.
The millennial population stands at 2.5 billion worldwide. Viacom International Media Networks, home to the biggest and boldest youth brand, MTV had set out previously to create a definitive guide to this generation’s distinctive attitudes, behaviours and aspirations via its The Next Normal study.
With more access to information than ever, millennials today take global trends and localize them to their own place and experience. To understand this better, the 4-week MTV TTM 2014 campaign taking place from 8 December to 4 January 2015 will culminate in a top 10 ranking of things that mattered most to young people in 2014.
To kick start public votes and conversations, MTV has also gathered the thoughts of what some Asian stars like Joe Flizzow, SonaOne and well-known personalities like MTV’s VJ Alan had to say about things that resonated with them at the Star Buzz page. The initial list of social phenomena observed in the past 12 months includes topics like Pharrell Williams’ “Happy,” music streaming services, “#OOTD,” and the ALS Ice Bucket Challenge. Which of them will take top spot on MTV TTM 2014?
Check out the MTV TTM 2014 website at www.mtvasia.com/ttm to start casting your votes.
But what if your topic of interest is not included as part of the list? Fret not because MTV is always pleased to hear from you! Hit the Submit My TTM tab on the site to propose the topic that mattered to you this year.
Do you know your social trends well? Test your knowledge and play the MATCH THE HASHTAGS game!
ABOUT MTV THINGS THAT MATTER 2014
MTV Things That Matter 2014 (TTM) aims to derive a ranking of the top 10 things that mattered most to young people in 2014 as curated by social influencers, opinion leaders, personalities and anyone who has an opinion to share really. The first edition of MTV TTM 2014 was launched on 8 December for 4 weeks of public voting and social dialogues. MTV will be sharing the results in January 2015. Visit www.mtvasia.com/ttm to have your say.
