With the culmination in years of innovation and combining the best world class features consumers have come to expect, HTC is proud to announce that the highly anticipated HTC 10 will be landing onto Malaysian shores this Raya Season. With customer feedback being an integral part of HTC’s development process, combined with an obsessive attention to detail, the HTC 10 delivers everything that Malaysians would want from a flagship device.Carrying the slogan of “Power of 10”, the HTC 10 has been designed from the ground up as a smartphone worthy of the flagship title that symbolises greatness and independence but also that the whole is greater than the sum of its parts. This newest addition to the HTC phone family combines features that consumers have come to expect – like world class camera with gold standard audio, bold new metal unibody design and unparalleled performance, to create a smartphone that is truly a perfect 10/10.
“With the HTC 10, we are proud to offer Malaysians the best innovations that we have made over the past 20 years, thus creating a device that stands out with an attractive price that everyone will love. With all its features, we are confident that consumers can look forward to another brilliant year with our HTC 10”, said Mr. Faisal Siddiqui, President, HTC South Asia.
Designed to Perfection
Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full glass front merging seamlessly into the metal body.Passionate about the small details, it’s not just the materials that come under scrutiny when creating a new handset. With the HTC 10, its design team worked tirelessly to build a phone where the power button has been beautifully crafted, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognizes your finger from almost any angle.
It is also important that its built is absolutely right. Mercilessly engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing -20’C to a scorching 60’C, plus over 10,000 drop, bend, scratch and corrosion tests.
World-class camera
Seeing as how frequently one uses their smartphone cameras today, HTC has packed the HTC 10 with the best smartphone camera available on the market today to give Malaysians more opportunities to capture brilliant moments.With the world’s first optically stabilized, larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of HTC’s new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfieTM camera, the HTC 10 delivers brilliantly sharp, low light and high-resolution photos whether behind or in front of the lens.
With the camera designed to launch in as little as 0.6 seconds, and a 2nd generation laser autofocus that gives you focused shots faster, it’s quick enough to even work in burst mode. All the settings are also conveniently located at your fingertips with Pro Mode still offering advanced options for more experienced photographers, including RAW format functionality.
Boasting a DxOMark score of 88*, this is one of the highest camera quality scores of any smartphone to date and is the result of tens of thousands of hours spent fine tuning each element to deliver world-class photos and videos.
Best in sight, best in sound
But it’s not just the imaging that puts the HTC 10 at the top of its game – the HTC 10 combines vivid 4K video with the world’s first stereo 24-bit Hi-Res audio recording, capturing 256 times more detail than standard recordings, across twice the frequency range and enabling you to bring to life your recorded content as if you were actually there in person.Built for audiophiles, the HTC 10 is certified for Hi-Res audio and has been designed to make music sound the way that the artist intended. A headphone amp that delivers two times the power of a conventional headphone amp, the ability to upscale from 16-bit to 24-bit audio and high performance digital to analogue conversion combine beautifully to produce ten times lower distortion than other devices on the market, delivering an all-round audio performance that cannot be beaten.
Everyone hears things differently, which is why the HTC 10’s all-new Personal Audio Profile system enhances your audio experience even further. By creating a unique profile that is tuned to your individual hearing, it dynamically adjusts specific sound frequencies to each ear, allowing you to hear music the way that the artist intended. Re-engineered HTC BoomSound™ Hi-Fi edition speakers feature the same separated tweeter and woofer design as leading acoustic systems and combine with a dedicated amplifier on each speaker, adding to the experience and delivering sound clarity unprecedented on a smartphone.
Great audio deserves great earphones and HTC made sure that the flagship phone comes with the best Hi-Res audio certified inbox earphones yet. Featuring an 8µm thin aerospace polymer diaphragm and 70% oversized drivers, the listener is treated to richer sound and twice the frequency range, enabling you to enjoy the best audio experience right from the get go.
Performance at its Best
Whilst the HTC 10 nails it on the hardware, HTC focuses on getting the right fundamentals for delivering the best in class software. With apps that launch twice as fast and that perform to the highest standard and a next generation quad HD display that is 30% more colourful, creating a true cinematic feel, and that is 50% more responsive to touch than its predecessor, even the smallest and fastest of finger movements track perfectly.This attention to detail doesn’t stop there! With security high on people’s agendas, the HTC 10 comes with a fingerprint scanner, which unlocks in a lightning fast 0.2 seconds and which has been algorithmically designed to recognise you faster and more accurately over time.
Engineered from the inside out to last longer, the HTC 10 boasts the latest Qualcomm Snapdragon processor with enhanced 4G LTE. Each device also comes with Boost+ which is designed to make your phone faster, to consume less power and to provide effective security and applications management features. This includes smart boost, which automatically optimises your memory, a game battery booster, which uses less battery during gameplay, and a new PowerBotics system, which auto detects and shuts down apps that use excessive power, improving battery life by 30% and delivering up to two days charge.
Not only does Boost+ optimize performance, making it easier to launch apps, but its App Lock function also adds a new layer of security by enabling you to lock any app you choose, whilst App Manager provides an instant fix for when an app isn’t behaving. The HTC 10 also includes the latest in-box quick charge 3.0 Rapid Charger with improved thermal management, so the battery can be charged by up to 50% in just 30 minutes – ideal for people who find their phone running low on juice before the end of the working day.
Controlled by You
By reducing the number of duplicative and pre-loaded apps and bloatware, and integrating the best of both HTC and Google, a more streamlined phone was created that enables you to decide what you want on your handset.With HTC’s specially created new Freestyle Layout, you no longer have an on-screen grid that dictates the layout. Instead you can get creative by dragging icons, stickers and widgets anywhere you like. Layer them, group them, link stickers to apps or get rid of screen icons altogether, the choice is yours.
The latest version of HTC Themes also provides you with access to thousands of professional looking themes that each come with their own icons, backgrounds and sounds so you can customize your phone based on your own personal style.
Accessories and availability
To further streamline your experience, the HTC 10 offers an all-new HTC Ice View case with a semi-transparent and highly versatile single front-cover case. So when that next call or message comes in, or when you need to skip a track, or snap that perfect shot, you can do it with ease without opening your HTC 10’s case – Simplicity without sacrificing protection. Color availability for the HTC Ice View case is Obsidian Black and will be retailing at RM159.00 in all HTC retail stores.
In Collaboration with 11street
As part of HTC’s launch of the HTC 10 in Malaysia, HTC is partnering with 11street, one of Malaysia’s leading e-malls in a 3-month campaign which started in early July 2016. This collaboration aims to fulfil the desire for innovation in the Malaysian market as they move forward together, with the power of technology and unparalleled performance.Bruce Lim, 11street’s Vice President of Merchandising said, “The HTC 10 is a marvelous piece of innovation combining some of the most state of the art technology into its metallic frame. We are driven by the same passion as HTC, constantly innovating and trying to offer the best shopping experience for our consumers through great features like Shocking Deals, daily coupons and mobile convenience”.
Availability of HTC 10
The HTC 10 is available at all official retailers throughout the country and at 11street in two stunning color combinations: Carbon Grey and Topaz Gold, only for the price of RM2,799.00. For more information on purchasing the HTC 10, please visit 11street at http://www.11street.my/. HTC 10 will be officially available at all key retailers and HTC stores from mid July onwards.
