Tag Archives: Adidas

Rangkaian ADIDAS BOOST Baru Tingkatkan Momentum | adidas Malaysia Sdn. Bhd. hari ini melancarkan rangkaian kasut larian ULTRA BOOST terbaharunya bagi koleksi musim Luruh/Sejuk 2015 (F/W 2015) bersempena sambutan ulangtahun pertama The Marathon Shop, yang merupakan Rakan Larian Kegemaran adidas. Meneruskan kesinambungan daripada pengenalan Ultra BOOST terdahulu bagi koleksi musim Bunga/Panas 2015 (S/S 2015), adidas sekali lagi membawa bidang larian kepada satu peringkat lebih tinggi. Revolusi tanpa batasan adidas telah menyaksikan kelahiran Ultra BOOST baharu yang ditambahbaik. Ia direka berdasarkan pengukuran permukaan dan bentuk 3D ARAMIS bagi membolehkan pemakainya menikmati pengalaman larian boleh suai dalam apa jua persekitaran. Ultra Boost F/W 2015 adalah kasut larian yang dibangunkan menerusi penyelidikan yang penuh teliti, sekaligus menjamin pengalaman larian yang sebaik mungkin.

Pengalaman larian tidak akan sama lagi dengan kasut larian revolusioner F/W Ultra BOOST adidas. Ia merupakan sepasang kasut yang tidak sekadar menguatkan rentak larian anda, malahan turut mengekalkan tahap tenaga, sekaligus meningkatkan stamina untuk anda terdaya melanjutkan jarak larian sejauh mungkin. Banyak aspek diambilkira untuk memastikan kasut larian yang dibangunkan ini dapat menambat hati tidak kira lelaki mahupun wanita, serta keperluan yang pelbagai termasuk fungsi, keteradaptasian dan keselesaan tapak kaki. Tatkala F/W Ultra BOOST dilihat lebih merupakan sepasang kasut larian yang menitikberatkan prestasi, ia sebenarnya langsung tidak mengabaikan penampilan gaya dan fesyennya. Kasut larian ini telah diberi wajah dan stail yang segak untuk apa jua pakaian larian.

Sepasang kasut larian yang baik sepatutnya menawarkan keselesaan, fleksibiliti, dan ransangan (BOOST) untuk anda mara selangkah lebih ke depan, inilah yang dibawakan oleh adidas dengan teknologi BOOST-nya. Teknologi tersebut mampu menjana prestasi dan TENAGA tambahan bukan untuk sahaja mendapatkan kelebihan, tetapi juga menyesuai dengan pelbagai kegiatan, dari senaman berintensiti biasa sehinggalah pergerakan agresif. Kali ini, F/W Ultra BOOST diperbuat khas untuk disuaikan dengan sebarang aktiviti, nescaya menjadikannya kasut larian PERANSANG TENAGA (ENERGY BOOST) yang harus dimiliki. Dari berlari ke latihan angkat berat, kasut senaman terunggul ilham adidas, yang menawarkan keselesaan dan sentuhan menganjal serta prestasi tinggi adalah jawapan kepada para penggemar larian dan kecergasan.

Bagi menangani cuaca panas di Malaysia, fabrik yang digunakan dalam F/W Ultra BOOST bertujuan untuk mengekalkan keberanginan ketika larian jarak jauh atau senaman berpanjangan. adidas tidak berkompromi sama sekali dengan bahan yang digunakan. adidas telah memilih secara teliti bahan yang boleh kembang bagi membolehkan ia sesuai untuk dipadankan dengan struktur tapak kaki yang berbeza dan di atas pelbagai permukaan.

Kasut larian F/W Ultra BOOST direka untuk membebaskan tekanan daripada tapak kaki, terutamanya tumit. Ia mampu meningkatkan prestasi yang sederhana kepada suatu tahap cemerlang dan di luar jangkaan. Penggunaan teknologi BOOST pula bertindak sebagai pemangkin kecemerlangan dalam prestasi sukan, sekaligus membantu pemakainya untuk mencapai matlamat yang dikehendaki.

Alamilah satu lagi revolusi larian. Larian terunggul menanti anda dengan F/W Ultra BOOST di www.adidas.com/ultraboost. adidas Ultra BOOST boleh didapati di kesemua kedai adidas Sports Performance mulai hari ini pada harga jualan RM650 sepasang.

Untuk keterangan lanjut mengenai:

Koleksi adidas Ultra BOOST Luruh/Sejuk 2015 Ultra BOOST, sila layari adidas.com.my

The Marathon Shop, sila layari themarathonshop.com.my

Sertai pergerakan adidas Energy running melalui:

Mitsui Outlet Park KLIA Sepang officially opens | MFMA Development Sdn Bhd, a joint venture between Mitsui Fudosan Co, Ltd (Mitsui Fudosan) and Malaysia Airports Holdings Berhad (Malaysia Airports), celebrated the Grand Launch of Mitsui Outlet Park KLIA Sepang (MOP KLIA Sepang) today. The launch ceremony was officiated by the Prime Minister of Malaysia, YAB Dato’ Sri Mohd Najib bin Tun Abdul Razak, and marks a milestone in Malaysia’s transformation to become a major shopping destination in South East Asia.

The completion of the first phase of MOP KLIA Sepang boosts Kuala Lumpur’s appeal as a transit hub and shopping destination to over 27 million international and regional travellers who land in Malaysia each year.

Mr Masanobu Komoda, President and Chief Executive Officer of Mitsui Fudosan said, “We will unite the Malaysian culture and needs with our Japanese style of hospitality, and we will strive to operate Mitsui Outlet Park KLIA Sepang to be an attractive and safe destination complemented by comfort and convenience. We have injected our experience and knowledge acquired from the development and operations of thirteen (13) existing outlet malls in Japan as well as many other retail malls that we own and manage internationally.”

MOP KLIA Sepang features a unique ‘Paradise Village’ design concept with four nature inspired zones – the Sunshine Square, Pier Walk, Tropical Plaza and Beach Walk – to evoke a tropical feel. This ensures that visitors feel relaxed and comfortable while walking amongst 127 outlets. MOP KLIA Sepang will be Malaysia’s new shopping paradise where luxury meets affordability. Visitors can expect discounts between 30% to 70% throughout the year on off-season products from international and local brands such as Hugo Boss, Bally, Polo Ralph Lauren, Outlet by Club 21, Ermenegildo Zegna, Aigner, Sacoor Brothers, Tommy Hilfiger, BCBGMAXAZRIA, DVF, Hackett London, Bonia, Adidas, Guess, Hush Puppies, Karen Millen, Topshop, Superdry and more.

MOP KLIA Sepang will also enrich the shopping experience for regional and international travellers who visit and transit via Kuala Lumpur by offering them a taste of both Malaysian and Japanese culture a stone’s throw away from the airport. Visitors can get their dose of culture through specialty restaurants serving local culinary delights and the ‘Japan Avenue’ – where visitors can experience authentic Japanese culture through traditional demonstrations of arts and crafts, tea, and various other culinary delights.

Popular international restaurants, such as Sushi Maru, Don Don Tei, Gao! Gao!, Beryl’s Chocolate & Café and Para Thai, will find their first homes in Malaysia in MOP KLIA Sepang. Specialty restaurants include Hidang, M.A.D!, Bari-Uma, Straits House and The Eatery and other all-time favourites are The Loaf, The Coffee Bean and Tea Leaf and Dome. MOP KLIA Sepang also houses a food court that can accommodate up to 800 diners at any one time.

Aside from its unique architecture and wide range of offerings, the outlet mall also boasts a Flight Check-In Centre, which is a dedicated service for travellers that adds a new dynamic to the regional traveller’s layover experience. In order to allow for a stress-free shopping experience for travellers, the Flight Check-In Centre offers the following services:

• Flight check-in system that lets visitors obtain their boarding pass while they shop;
• Flight Information Display Systems so that travellers can always check their latest flight information without leaving the premises;
• Free baggage storage service;

MOP KLIA Sepang is the first Mitsui Outlet Park to feature a flight check-in system and flight information displays within the premises of the outlet mall. Additionally, MOP KLIA Sepang also provides dedicated shuttle bus service to and from KLIA & klia2.

Following the grand launch ceremony, numerous activities will be held at MOP KLIA Sepang in the month of August. MOP KLIA Sepang will conduct Facebook contests where shoppers can win fun and enticing prizes. There will also be special live performances of traditional Japanese music at the Sunshine Square from 1 – 2 August 2015. For three consecutive weekends, MOP KLIA Sepang will be home to a Japanese funfair where shoppers will be able to enjoy popular Japanese festival activities and games. The month of August will end with a celebration of the Japanese Rice-Making festival.

For more information or to plan your next trip to include MOP KLIA Sepang, visit www.mitsuioutletparkklia.com.my.

Adidas brings its passion for sport to life with the roll-out of a series of films – Sport 15. All films are based on the insight that sport happens in moments. adidas celebrates the fact that every moment in sport is a chance to redefine yourself and create something new for you or your team.

In sport, no one owns today – every minute of every game is up for grabs and yours for taking.

Starring in this first wave of Sport 15 are adidas NBA stars Damian Lillard, Joakim Noah, Derrick Rose, John Wall and adidas football icons Gareth Bale, Lionel Messi, James Rodriguez and Luis Suarez.

Join adidas by following:

https://www.youtube.com/watch?v=uiQVkoDlBbQ

adidas today unveiled brazuca, the official 2014 FIFA World Cup Brazil™ match ball. The ball was revealed with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro.

‘brazuca’ was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name ‘brazuca’ is an informal local term which means ‘Brazilian’, or to describe the Brazilian way of life. The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and fun associated with football in Brazil.

‘brazuca’ went through a thorough testing process over a two and a half year period involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminese. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane. The ball has already been tested in competitive international matches at the FIFA U-20 World Cup™ with a different print design, and was also used in a friendly match between Sweden and Argentina in February 2013.

The technology incorporated into the bladder and carcass of ‘brazuca’ is identical to the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Confederations Cup 2013) and the ever popular UEFA Champions League™ Official Match Ball. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch. brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.

adidas has called on players and fans to “Love Me or Lose Me” with the unveiling of ‘brazuca’ as part of its “All In or Nothing” World Cup campaign. adidas is launching @brazuca on Twitter, where fans will be able to track the build-up to the FIFA World Cup™ in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game. ‘brazuca’ will visit footballing nations, meet players and celebrities, and take part in major cultural events before landing in Brazil for the first game in June, and will be tweeting all the way.

Brazilian star Dani Alves said: “My first impression of brazuca is of a ball that is fantastic and we’re going to have a lot of fun with it. adidas has created an incredible-looking ball fitting for a tournament as big as the FIFA World Cup. Most importantly it plays well on the ground and in the air. I’m sure all the players will love it. It’s increased my levels of excitement even further and I honestly cannot wait for the opening game!”

FIFA World Cup™ winning Spanish captain Iker Casillas said: ”brazuca has a stunning design that feels inspired by Brazil. Now the ball has been launched the tournament feels a lot closer. I’m looking forward to playing in Brazil with a great ball. Hopefully with ‘brazuca’ we can get the same result as in 2010.”

The launch of ‘brazuca’ marks the next phase of adidas’ “All in or Nothing” 2014 FIFA World Cup Brazil™ campaign, following the launch of seven national federation FIFA World Cup™ kits and the Samba Collection, a Brazilian-themed football boot collection. The FIFA World Cup™ is the world’s largest football event and the ultimate platform for the adidas state-of-the-art apparel, hardware and footwear. adidas has made every FIFA World Cup™ ball since 1970, and recently extended the partnership with FIFA until 2030, including the supply of the official match ball.

‘brazuca’ is available to purchase worldwide (December 4^th) at all adidas Sports Performance Concept Outlets in Suria KLCC, Pavilion, The Gardens, Paradigm Mall and Empire Subang and retails at RM440. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball #allin or nothing.