Tag Archives: FIFA World Cup

Avid football fans can now rejoice as Vivo is bringing the football frenzy that 2018 FIFA World Cup™ to its customers across the country. As the official smartphone sponsor for the FIFA World Cup™ 2018 and 2022, Vivo is reaching out to local fans of the largest football competition through a series of initiatives, which include sending a customer on an all-expense paid trip to Russia to catch the 2018 FIFA World Cup™ with Janna Nick, Vivo’s brand ambassador, and other exciting on-ground activities.

Commenting on Vivo’s local push for the upcoming 2018 FIFA World Cup™, Mike Xu, Chief Executive Officer of Vivo Malaysia said, “Football is a sport full of passion and excitement, and it is one of the few things that bring Malaysians together through the love for football. Through our line-up of online and on-ground activations, we are looking to amp up the excitement for the 2018 FIFA World Cup™ and bring football fans together to celebrate one of the largest sporting events in the world.”

“Vivo’s presence at the FIFA World Cup is an opportunity for us to bring our personalized, energetic and youthful spirit into the sport of football, whilst enabling us to engage with more young people locally and globally,” Xu added.

Selfie Your Way to Russia with #FIFANtastic

Taking a selfie has never been so rewarding! With the brand being synonymous to selfie-taking, Vivo is running the #FIFANtastic contest, whereby one customer with a winning selfie will score an all-expense paid trip catch a World Cup match in Moscow, Russia with Janna Nick, Vivo’s brand ambassador. The winning customer will also be enjoying a ‘backstage’ experience where they can stand a chance to see their favourite footballer from a closer proximity, as well as relishing a trip around Moscow.

From 7 April to 6 May 2018, customers can post a selfie that features elements of FIFA and Vivo V9 on either their Facebook or Instagram account with a set of designated hashtags. They are also required to ‘Like’ and share Vivo’s FIFA-related social media posts to participate in this contest. The one with the most creative selfie will win this once in a lifetime opportunity of catching a football match with Janna Nick.

Engaging Football Fans Through eSports

With esports gaining grounds in Malaysia, Vivo is partnering with Astro through eGG Network to run a FIFA 18 video game tournament, bringing together both the football and esports craze on one exciting platform. Covering key cities across Peninsular Malaysia, football games enthusiasts will battle it out for a chance to win two tickets to watch the semi-final match at the 2018 FIFA World Cup™, along with other attractive prizes and official World Cup merchandises. Dates and venue for these tournaments are as follows:

• PENANG : 13 – 15 April 2018, Sunway Carnival Mall
• MELAKA : 27 – 29 April 2018, Dataran Pahlawan Melaka Megamall
• PAHANG : 4 – 6 May 2018, Kuantan City Mall
• KLANG VALLEY : 11 – 13 May 2018, Sunway Pyramid

In addition to the tournament, there are other exciting activities on-ground which will surely delight both football fans and everyday customers alike.

Castrol, one of the world’s leading lubricant brands and Official Sponsor of the 2014 FIFA World Cup™, has brought together pioneers from the worlds of football and motorsport to create Castrol Footkhana; an innovative experiment that sees Brazilian star Neymar Jr take on new Castrol Ambassador and global rally icon Ken Block.

In the challenge, an unexpected series of events unfold, as Ken and Neymar Jr team up with freestylers Andrew Henderson, Séan Garnier and Lassi Hurskainen to push the boundaries of performance and attempt ground-breaking new skills.

In Castrol Footkhana, Castrol continues its proud history of fuelling pioneers by bringing together the most innovative performers in their respective fields. You have Castrol Ambassador Neymar Jr leading a team of world champion freestyle footballers against Ken Block and his rally car, powered by Castrol’s strongest oil, Castrol EDGE boosted with TITANIUM FST™.

The film, set on a specially designed Castrol Footkhana course, features the stars outperforming each other in a game of one-upmanship, showing off the skills and tricks that make them the modern pioneers of their sports.

Neymar Jr’s strength under pressure is put to the test as Ken expertly controls his car on the smoke-filled course, racing by in a series of breath-taking manoeuvres.  Neymar Jr showcases his electric pace, skill and renowned finishing ability, which Brazilians hope will play a pivotal part in their country’s quest to lift the World Cup trophy in July.

Neymar Jr’s performance is matched by Ken Block, who demonstrates supreme precision and control to score spectacular goals and make unbelievable saves. Not to be outdone, Neymar Jr’s freestyler teammates respond with a series of creative, highly technical tricks under the guidance of fellow Castrol Ambassador and two-time FIFA World Cup™ winner, Cafu, making this an exhilarating and closely-fought contest.

Fans of Neymar Jr and Ken Block can watch the film now at castrol.com/Footkhana.

Neymar Jr, commenting on the project, said: “It has been amazing to work with Ken Block and the other freestylers, bringing our skills together in this Castrol experiment. I can’t wait for football fans to see our freestyle tricks in action as we go head-to-head against Ken and his car.”

Ken Block, who will also be featuring in a number of upcoming Castrol campaigns over the next 12 months, said: “I’m stoked to partner up with Castrol again this season. I know my fans are going to enjoy this Footkhana film since it’s a spin on my Gymkhana series, integrating some of the best freestyle football players in the world.” 

A. S. Ramchander, VP Global Marketing at Castrol, said: “Both Neymar Jr and Ken Block have demonstrated amazing levels of skill in their respective sports and we see a great synergy between their pioneering spirits and what our brand stands for. Our sponsorship of the 2014 FIFA World Cup has given us the perfect opportunity to pair up Ken with Neymar Jr to bring to life Castrol’s passion for superior performance, innovation and football.”