The top entries for Aloft Hotels’ third Asia Pacific edition of Project Aloft Star amplified by MTV, are in!Head over to projectaloftstar.mtvasia.com to view the shortlisted entries for each cluster and vote for your favourite artist. Voters stand a chance to win up to US$1,000!
The music talent discovery competition aims to identify and support the hottest emerging music acts throughout nine markets China, Hong Kong, India, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand. There are 15 top entrants for the Southeast Asia cluster.
Voting closes on 22 August. Thereafter, finalists will perform at the finals events held between September to October in front of a live audience and a panel of judges from MTV, Aloft, and the music entertainment industry. One winner from each cluster will walk away with US$10,000 and a chance to be featured on MTV platforms in Asia.
Starwood Hotels & Resorts’ cutting-edge Aloft® brand today announced the launch of Asia Pacific’s third Project Aloft Star, amplified by MTV. Building on the success over the past two years, the music talent discovery competition returns bigger and bolder – expanding the competition to Taiwan and South Korea. Amplified by the collaboration with global youth brand MTV and Aloft, the competition will identify and support the hottest emerging music acts throughout nine markets China, Hong Kong, India, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand. Last year, the competition drew more than 350 entries and over half a million public votes.
“The Aloft brand has always set the stage for the hottest up-and-coming artists, and over the past two years, Project Aloft Star, amplified by MTV has generated a tremendous response from musicians and fans, alike. We are excited to kick off our third edition, continuing our support of emerging talents by providing a platform to showcase their music to a larger audience,” said Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts. “Additionally, we are thrilled to continue our partnership with MTV Asia, further fuelling our passion for live music, pop culture and design-led initiatives.”
“We are delighted to partner with Aloft for the third time! We share a like-minded vision of supporting up-and-coming artists and giving them a platform to shine. The music scene in Asia is going from strength to strength and this collaboration enables us to continue providing vibrant and entertaining experiences to youths, by helping them discover the next generation of artists,” said Paras Sharma, Senior Vice President, MTV, Comedy Central and Paramount Channel Brands and Digital Media, Asia, Viacom International Media Networks.
Submissions
Covering major markets throughout Asia Pacific, the four contest clusters include Greater China (China, Hong Kong, Macau and Taiwan), Southeast Asia (Malaysia, Singapore and Thailand), India, and South Korea.
Starting 1 June through 25 July, bands, artists and songwriters are invited to showcase their talents for the chance to snag the coveted title of Project Aloft Star winner in Asia Pacific. This year, participants may submit their original songs – either through YouTube video links or SoundCloud audio links to the website at projectaloftstar.mtvasia.com. HERE is a video containing tips on what not to do for your submission.
Between September to October, shortlisted finalists will perform at the finals in front of a live audience and a panel of judges from MTV, Aloft, and the music entertainment industry. One winner from each contest cluster will walk away with US$10,000, as well as the chance to be featured on MTV platforms in Asia.
Public Voting Contest
From 29 July to 22 August, the public can vote for their favourite videos from curated entries on projectaloftstar.mtvasia.com. Voting fans in each cluster will stand the chance to win US$1,000. Voting is open worldwide and the top 5 entries per cluster will be determined by a combination of public votes and a panel of MTV judges.
Designed for the evolving global traveler, Starwood Hotels & Resorts’ leading-edge Aloft® brand today announced the kick-off of the second Asia Pacific edition of Project Aloft Star amplified by MTV, strengthening the collaboration with MTV, the biggest and boldest global youth brand, for a second year-running. The music talent discovery competition aims to identify and support the hottest emerging music artists throughout China, India, Malaysia, Singapore and Thailand.
Starting today through July 20, 2015, unsigned bands and artists are invited to showcase their musical talent by uploading an original video showcasing their music to projectaloftstar.mtvasia.com for the chance to win the prestigious title and recognition as Project Aloft Star winner. Covering major Asia Pacific markets, the three contest clusters comprise of China, India, and a third cluster consisting of Malaysia, Singapore and Thailand. Shortlisted entries will have the opportunity to perform at the finals in late September in front of a panel of distinguished judges held in their respective clusters. One winner from each of the three contest clusters will emerge and all three winners will walk away with USD$10,000 and a chance to be featured on MTV.
AL-AloftStar-FOH Poster
Public Voting Contest
From July 23 to August 13 2015, the public can head toprojectaloftstar.mtvasia.com to vote for their favourite videos from a panel of curated entries posted online. Fans in each cluster who cast their votes will stand a chance to win cash prize or prizes worth up to US$1,000. Last year’s winning fans walked away with an all-expense paid trip to Seoul, South Korea, including two nights at the newly opened Aloft Seoul Gangnam.
Aloft Hotels Trailblazers As The Platform For Emerging Artists
In last year’s collaboration, Aloft Hotels and MTV successfully debuted the competition in Asia Pacific, receiving over 300 entries from rising music talent alongside more than 170,000 fan votes. Aloft Hotels and MTV continue to be the platform for emerging artists; with the inaugural Project Aloft Star Southeast Asia cluster winner, GTXperiment (previously known as Clinton and Ashley) from Malaysia performing at the grand opening party at Aloft Seoul Gangnam, South Korea. They are currently working on their debut album to be launched in August 2015.
Project Aloft Star’s first India winner, Natania Lalwani has continued her winning streak with a series of nominations including “Best Independent Song” by the Global Indian Music Academy Award earlier this year for her single “The Letter”. Since then, she has also won 3 Radio City Freedom Awards for Best Pop Artist (Jury’s choice), Best Pop Artist (People’s choice) and Best Young Indie Artist. This year, Lalwani is slated to release her EP titled “Gold”.
Project Aloft Star’s first winner from China, PandaBros were invited to compose and sing the theme song for a popular web sitcom and had the chance to record it with Xianzi, a Taiwan Golden Song Award nominee. They are currently working on their 2nd album to be released in Q3 2015. In June, they will be performing at the Strawberry Music Festival in Beijing.
While Project Aloft Star provides a platform for supporting emerging talent in music, Aloft Hotels through a soon-to-be announced partnership with Singapore-based online art platform, Art Loft Asia, will extend its support for emerging talent to local contemporary Asian artists. Project Aloft Star is the latest example of how the Aloft brand is committed to cutting-edge music programming, and leads the way as the platform for emerging talent. To attract the evolving global traveler who craves differentiated experiences, Aloft Hotels has continuously brought together live music acts from local and established talent through its Live at Aloft Hotels music program in its buzzing W XYZ bars.
Project Aloft Star is expected to launch in The Americas and across Europe later this summer. For the most up-to-date information, check out LiveAtAloftHotels.com.
Clinton dan Ashley dinobatkan sebagai juara PROJECT ALOFT STAR Asia Tenggara dengan berjaya mengalahkan 4 peserta lain. Mereka berjaya mengalahkan Cherie Ko/Pastelpower (Singapura), Jinx Chin (Malaysia), Nadhira (Malaysia) dan RVL (Malaysia).
Finalis telah diadili berdasarkan kriteria lagu penulisan dan komposisi muzik, kreativiti dan keaslian, kemahiran teknikal, “wow” faktor, dan gaya persembahan.Pemenang dianugerahkan AS $ 10,000 hadiah wang tunai dan akan dipaparkan dalam MTV Seen.Di samping itu, Clinton dan Ashley dari Malaysia telah dijemput untuk tiga hari, dua malam semua perbelanjaan yang dibayar lawatan ke Seoul, Korea Selatan dan diberi peluang untuk membuat persembahan di pembukaan Aloft Seoul Gangnam dijadualkan untuk 14 November tahun ini.
“Kami rasa benar-benar diberkati dan terharu dengan pengalaman ini. Kami pasti menghargai semua sokongan yang kami dapat dan ingin melaungkan ucapan terima besar anda kepada semua mereka yang mengundi kami di peringkat akhir. Aloft dan MTV telah menyediakan satu platform yang baik bagi kita untuk menonjol dan berkongsi semangat kami muzik. Memenangi PROJECT ALOFT STAR tahun ini, dikuatkan oleh MTV hanya menjadikannya yang lebih istimewa.”
Aloft Hotel dan MTV bekerjasama tahun lalu dan melancarkan satu platform digital yang membantu menggalakkan bakat-bakat muzik tempatan seperti yang telah dilakukan pada Live di Aloft Hotel mempamerkan di Aloft Hotel ‘W bar XYZ di seluruh Asia.
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