Tag Archives: PUMA

Global Sports Brand PUMA announces its partnership with world-renowned pop music icons BTS. The Seoul-based K-pop group comprised of V, SUGA, JungKook, RM, Jin, j-hope and Jimin have been making huge waves in the music scene and are adored by millions of fans from their home base to the far corners of the globe.

The young icons have partnered with PUMA in South Korea since 2015 on brand campaigns and product collaborations. This year, together with PUMA, BTS will release their collaborative product worldwide, which includes a remix of the classic PUMA Turin and stylish sportswear basics. PUMAxBTS collection will be first available in Korea this Spring, with other regions following up later this summer. In addition to the creation of the PUMAxBTS collection, BTS will be seen in PUMA campaigns this year for the brand’s Sportstyle range, which includes classic PUMA icons such as the PUMA Suede and T-7 Track Suits.

BTS won the ‘Top Social Artist’ last year at the Billboard Music Awards, one of the top three music awards in the United States, surpassing world famous artists. They were also officially invited to the American Music Awards (AMA) to perform on stage, being the first K-pop group to do so, increasing the reputation of K-pop music and culture. In addition, they released the remix album ‘MIC Drop’ last November, making it to 28th place on the ‘Hot 100’, the Billboard singles chart, in the United States, which is the top record for a K-pop group.

BTS has been a great partner for PUMA and their innovative spirit, authenticity and creativity sync perfectly with the PUMA DNA. The PUMAxBTS collection will first hit stores in Korea this March and roll out globally in July. A follow up capsule to be released later this fall.

To catch more about PUMA and BTS, follow @PUMA on Instagram, Twitter and Facebook.

Today’s players are not good at one thing. They are good at a lot of things. With that in mind, global sports brand PUMA launches the PUMA ONE football boots that delivers the needs of all football players in one perfect boots.To begin with, PUMA consulted UEFA Euro 2016’s Best Player and Golden Boot winner, Antoine Griezmann, youth academy players and football obsessed teens to understand their definitions of a perfect boot.

From there, it was abundantly clear that most footballers including Griezmann himself wanted a boot that had a great FIT, helped to move FAST and gave more FEEL on the ball.To complete the process, PUMA brought former Arsenal FC superstar Thierry Henry on board to play a major role in ensuring the all-new boots catered to every type of player.

With such strong research and insights, PUMA has delivered a football boot that excels in FIT, FAST and FEEL. FIT comes from the engineered evoKNIT sock, FAST is provided by the ultra-lightweight Pebax outsole, whilst FEEL is enhanced by the super soft leather that adorns the upper.

In conjunction with the launch of PUMA ONE in Malaysia, PUMA launched ‘The Perfect ONE Challenge’ that will be going on a month-long tour across 4 different locations in Kuala Lumpur (TFC Store LOT 10, 7-9 July), Johor Bahru (Komtar JBCC, 14-17 July), Penang (Queensbay Mall, 21-23 July) and Klang Valley (Sunway Pyramid, 28-30 July).

The launch event was organized in Lot 10 Shopping Complex, Kuala Lumpur and was attended by a number of PUMA Friends including footballers Ahmad Beto (Perak FA), Syahmi Safawi (Selangor FA) and Danish Hazriq (Negeri Sembilan).

Some local football crazy celebrities such as singer Hanifah ‘Black’, actor Ahmad Ezzrin Loy, TV host/actor Ryan Yong as well as Ola Bola fame Luqman Hafidz (Ali) and Lim Jian Wen (Ah Chai) were also present to join in the excitement and take on the Perfect ONE challenge during the launch event.

The challenge, which is open for the public, is a series of customized tasks that will test participant’s skills across the FIT/FAST/FEEL elements.

Speaking at the launch event in Lot 10 Shopping Complex, Kuala Lumpur, PUMA SEA’s Marketing Manager, Tim Tham mentioned that the challenge was designed specifically to highlight the special features of the PUMA ONE boots.

“We wanted to give the public a first-hand opportunity to try out the boots and experience its uniqueness,”

“The Perfect ONE Challenge will be a great opportunity for them to get a taste of the FIT, FAST and FEEL elements of the boots by taking on the three customized tasks and trying to complete it with the best time,” said Tim.

https://www.youtube.com/watch?v=WsXDopGJhPo

PUMA will be giving away prizes worth over a total of RM 6,000 for the Top 5 winners at the end of the tour.

The all-new PUMA ONE boots will replace PUMA’s existing evoSPEED and evoTOUCH product lines and will be worn on pitch by Antoine Griezmann, Sergio Agüero and Hector Bellerin.

The PUMA ONE 17.1 boots will be available at all PUMA outlets and retail partners in Malaysia from the 7th of July onwards retailing at RM879.

– Global Sports Brand PUMA reissues the first installment of their acclaimed collaboration with Parisian label Brooklyn We Go Hard (BWGH), with this season’s R698 BLUEFIELD OG. Continuing the fruitful relationship between the two brands, the drop introduces a sneaker driven by an obsession of intense and pure colours, drawing inspiration from the American artist Mark Rothko.

Since 2010, BWGH founders David Obadia and Nelson Hassan have been at the forefront of urban culture, translating their experiences into iconic designs. The Parisian duo, continue to take inspiration from PUMA’s rich sporting heritage, this season the collaborations sees one of PUMA’s hero silhouettes re-imagined through the eye of painter Rothko, famous for his work in the colourfield painting movement. Co-founder of BWGH and founder of Harmony Paris, David Obadia aims to apply the same passion and colour intensity to this drop.

“This collaboration between PUMA and BWGH has yet again shown that the partnership between both brands produce great shoes for our customers. TheR698 BLUEFIELD is sleek and comfortable as an everyday footwear which can be paired easily on anyone,” said Gabriel Yap, Head of Marketing for PUMA South East Asia.

The R698 BLUEFIELD OG uses the classic PUMA Trinomic silhouette as its canvas, emulating the coherence that is apparent in the works of Rothko. The balance of materials used pays tribute the harmony of the two brands, with signature elements carefully interconnecting. Suede, mesh and bouclé knit flow amongst the tints of pure blue using the mottled laces to perfectly highlights these carefully selected shades. Obadia’s meticulous touch and refined aesthetics combined with PUMA’s deep rooted sporting history makes this partnership truly unique and timeless.

Selesa, tahan lama dan pulangan tenaga tinggi adalah tiga kunci utama PUMA IGNITE!

Selepas pelancaran global di New York pada 12 Februari 2015, PUMA Ignite kini boleh didapati di semua rangkaian pengedar dan kedai barangan PUMA di seluruh Malaysia bermula hari ini.

Kasut larian istimewa yang menampilkan teknologi ‘foam’ inovatif yang menjadikannya kasut larian paling responsif, PUMA Ignite adalah hasil program penyelidikan dan pembangunan selama sembilan tahun.

PUMA Ignite dilancarkan hari ini oleh Tim Tham, Penolong Pengurus Pemasaran PUMA Malaysia di 1 Utama Shopping Centre dengan disaksikan oleh “SAHABAT” PUMA.

PUMA IGNITE adalah contoh terbaik yang menepati tagline terbaru ForeverFaster PUMA. Menjanakan setiap langkah adalah ‘foam’ IGNITE, ‘foam’ semulajadi yang membekalkan kelembutan, lantunan yang optimal dan keselesaan. Ditempatkan secara strategik di tumit kasut adalah ForEverFoam — sebatian yang banyak digunakan dalam industri automotif.

‘Foam’ yang terdapat di dalam kasut inilah yang membezakan IGNITE dan menjadikannya kasut larian lain dari yang lain. ‘Foam’ ini jugalah yang memberikan kasut ketahanan maksimum. Material ini yang memberikan daya tahan lama adalah cukup istimewa dan ianya sesuatu yang sama sekali baru di pasaran.

Matlamat terbaru PUMA adalah untuk memperkasakan platform larian menerusi kelebihan yang ada pada Ignite. Kasut tersebut adalah pilihan ideal untuk aktiviti larian harian.

“Visi kami adalah mewujudkan sebuah komuniti bersukan. Kami mempunyai kasut terbaik untuk membuatkan anda “MEMBARA” dan tidak akan berpaling lagi. Kami berhasrat mahu menjadi jenama sukan terunggul dan sekali lagi, saya yakin menerusi pelancaran PUMA Ignite, kami semakin hampir untuk mencapai misi tersebut,” ujar Tham.

Bersempena dengan pelancaran PUMA Ignite, PUMA akan turut melancarkan Cabaran 21 Hari untuk mengajak semua rakyat Malaysia menyertai mereka dan mewujudkan ‘sesuatu yang besar’ di platform media sosial.

Objektif kempen ini adalah menggalakkan semua rakyat Malaysia untuk terlibat di dalam aktiviti larian dan memastikan momentum tersebut berterusan selama 21 hari berturut-turut, ambil gambar setiap sesi dan muat naik ke akaun sosial media anda sama ada Facebook, Twitter mahupun Instagram dan tebus hadiah anda.

100 peserta pertama yang menamatkan cabaran ini, akan memenangi baju-t larian PUMA Ignite edisi terhad.

PUMA Ignite dipakai oleh Usain Bolt, lelaki terpantas di dunia. Memetik kenyataan Bolt sewaktu pelancaran global di New York bulan lalu, dia berkata “IGNITE adalah kasut larian hebat, saya banyak menghabiskan masa berlatih menggunakan kasut ini, bersama-sama kasut PUMA Spikes dan ianya sangat membantu saya untuk mengekalkan tahap tenaga saya. Itu sebab saya sukakan IGNITE.”

PUMA ‘ IGNITE’ akan mula dijual di seluruh Malaysia, mulai hari ini. PUMA ‘IGNITE’ ini akan dijual pada harga RM429.

Fancy running through the night covering a distance of 10km with fabulous prizes in store for the winners?

Well, PUMA is set to light up your night with the first-ever ‘PUMA Night Run’ against the backdrop of neon lights in Setia Alam, Selangor on 25 October, 2014.

However, there’s a catch to it. Registration to the inaugural PUMA Night Run is limited to the first 3,000 runners and is open to both men and women categories.

Participants can register via myraceonline.com starting August 8, 2014. The closing date is 30^th September, 2014.

Entry fee for the first 300 early birds is RM53 while a fee of RM63 will be charged to all ‘late comers’. So don’t miss out on this chance for an exciting and challenging experience in the PUMA Night Run with more than RM5,000 worth of prizes to be won.

The champions of both men and women categories will receive RM2,500 PUMA vouchers and Power Bar goodies bag; second-placed runners are entitled to RM1,500 PUMA vouchers and Power Bar goodies bag while RM500 PUMA vouchers will be given to the third-placed runners together with Power Bar goodies bag.

All runners who have registered for the PUMA Night Race will also receive a race t-shirt, race-bib with timing chip, finishers’ medal, race goodies bag, neck towel, race pouch and PUMA vouchers.

So to all running enthusiasts, forget your last run during the day time and get ready for an enthralling experience in the PUMA Night Run!