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BAD LAB, the complete personal care range man-gineered for the unconventional man are pleased to announce the launch of Bad Lab’s exclusive Brand Page on Watsons Online Store. In attendance are brothers Gianni and Keanu Subba, former world title challengers Ev “E.T” Ting and Agilan “Alligator” Thani, as well as Malaysian warrior belle Ann “Athena” Osman.

As the official personal care brand sponsor of ONE Championship for the 2nd year in a row, and in conjunction with  ONE Championship coming Fight in Stadium Negara (18th Aug 2017), ONE : QUEST FOR GREATNESS, BAD LAB announced the availability of BAD LAB products via Watson’s online store.

On this special occasion BAD LAB and Watsons together with ONE Championship is holding a  “Meet the Fans” event held on August 14 from 2 to 4 pm, at the Watson’s Store in Sunway Pyramid, Bandar Sunway, to gives fans a unique opportunity to show their support for their local athletes and have some fun experiencing BAD LAB’s products alongside top-ranked ONE Championship athletes, such as the popular Malaysian female athlete Ann Osman, brothers Gianni and Keanu Subba, former world title challengers Ev “E.T” Ting and Agilan “Alligator” Thani.

Kimmy Wong, BAD LAB Asst. Brand Manager, says, “Given the special and unique attributes of our products along with the exciting association with the athletes, the fans are in for a treat. With the unique position of being an International Brand made in Malaysia, BAD LAB is proud to announce the availability via Watsons Online Store, with special launch promotion dedicated to consumers until 31st Aug 2017.”

Lum Chong Heng, BAD LAB’s Commercial Director adds, “With the growing trend of on-line shopping, BAD LAB is proud to be working with Watsons to create an exclusive Brand Page in Watsons on-line store. With this initiative, consumers will not only be able to purchase BAD LAB products in Watsons physical stores across the country but also will be able to buy BAD LAB on line in Watsons on-line store.”

Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “ONE Championship represents the true values of martial arts — perseverance, honour, respect, resilience — these are just some of the traits we identify with and are proud to share with BAD LAB. Together, we will deliver the world’s most authentic martial arts action and the most exciting events in sports entertainment. It is an honour to be working with a great company, and we expect big things to come in the near future.”

Following the announcement of BAD LAB’s availability on Watsons Online Store, BAD LAB in collaboration with Watsons will offer as much as 20% Price Off and Freebies to consumers whom purchases at Watsons Online Store, until 31st August.

For more information about the BADLAB-One Championship “Meet the Fans” session at Watson’s Sunway Pyramid, more details can be found on BAD LAB’s Facebook Page.

*credit photos to cfongraphy

Tickets to events in the KL International Arts Festival are on sale now on its website. Scheduled to take place throughout September 2017, the Festival will showcase more than 50 local, regional and international artists across five genres in over a dozen venues in the capital city of Kuala Lumpur.

Music enthusiasts are in for a treat with the diverse performances in this year’s Festival – from intimate solo instrumental performances to a 10-piece big band ensemble, complete with backing singer and dancers; from pre-Merdeka Malayan classics to cross-cultural fusion of Western jazz and South Asian instruments; as well as an invigorating showcase of drums and percussion by hearing-impaired youths.

Adding KL to its list of world-renowned stages where it has performed is the acclaimed Sachal Ensemble. Making its Malaysian debut under the Festival, the Sachal Ensemble will perform re-creation of songs made iconic by the likes of Duke Ellington, The Beatles, Dave Brubeck, Henry Mancini and Richard Rodgers, as well as traditional Pakistani folk songs.

For dance enthusiasts, the Festival’s programme is a feast for the senses. Be spell-bound by Entranced: An Evening with a Ghost, a haunting weave of dance, installations, visuals, sounds and vocals that brings together – for the first time – the dynamism of contemporary Southeast Asian trance-rituals and the ancient Japanese Noh drama traditions. Boy Story, the 1996 prestigious dance classic from Hong Kong celebrates its 21st anniversary with performances in the Festival. Also not to be missed is the powerhouse all-male company of 12 gauchos who bring the fiery Malambo traditions and virtuosic dancing to the contemporary stage for the first time in Malaysia.

For the young ones, The Breath of Dragons and Bon Voyage!, as well as the KL Shakespeare Player’s A Tale that Must be Told: Macbeth, are some of the productions that have been included in the Festival for their enjoyment. Also in the line-up is Letter’s End performed by Wolfe Bowart who is making a return appearance after a successful outing at last year’s Festival. In Letter’s End Bowart weaves together his signature mix of physical comedy, illusion, shadow puppetry and interactive film to lead audiences of all ages on a dream-like journey down a most magical memory lane.

Visual arts enthusiasts will have the privilege of getting up close with one of the key drivers in the development of art in Malaysia – Yeoh Jin Leng – in an exhibition featuring his works, complemented by an exhibition of photographs by the late Sultan of Terengganu, Almarhum Sultan Ismail Nasiruddin Shah at the Edge Galerie. The Festival will also host a photo exhibition – Ceritera – featuring South East Asia’s best image-makers and stories from Asean at Ruang by Think City.

Finally, for those passionate about words and letters, the Festival has put together a programme of literary events that will appeal to both the mind and heart.

KLIAF2017 will include both ticketed and free events, and will take place in venues around Kuala Lumpur including Auditorium DBKL and Panggung Bandaraya, among others.

For more information about the Festival and tickets, visit www.DiverseCity.my or email info@diversecity.my

Scoot officially kickstarts ticket sales today for the latest Malaysian destinations, Kuching and Kuantan. The latest additions to the network bring the total number of Scoot’s destinations in Malaysia to six cities including Ipoh, Kuala Lumpur, Langkawi and Penang.

The inaugural flights are scheduled to commence on 29^th October 2017 for Kuching and 2^nd February 2018 for Kuantan. Scoot will be operating daily flights from Singapore to Kuching while flying three times weekly to Kuantan.

New Destinations

These two destinations are among the five new destinations announced on 25 July in conjunction with the completion of the Scoot-Tigerair integration under the single Scoot brand. The other three are Honolulu, Scoot’s maiden USA destination, Harbin in Northeast China, and Palembang in Indonesia.

Scoot CEO Mr Lee Lik Hsin said, “Malaysia has been a very important market for Scoot. Our new destinations such as Kuching and Kuantan will complement our robust South-East Asia network. As part of our expansion plans, we will continuously identify opportunities to bring the unique Scoot travel experience called “Scootitude” to more guests in the region.”

New Uniform

Beyond new destinations, Scoot’s crew members, affectionately named “Scootees”, have already begun donning new uniform bearing a refreshing, yet distinctively Scoot look.  The new uniform for female crew members cuts a flattering silhouette with its asymmetric hemline and higher waistline, while that for male crew members features sharper angles for the yellow highlights on the polo shirts.

Both male and female crew uniforms also feature fun details, such as black buttons sewn on with yellow thread to provide a subtle feature for the male crew, and thicker fabric for the Scootees to stay warm during cabin service. The new uniforms represent a fresh start for crew of both airlines, while Scoot’s signature black and yellow colour combination has been retained, carrying on the spirit of fun and spontaneity of the Scoot brand.

Escape the Ordinary

In conjunction with the brand enhancement, Scoot has also changed its Get Outta Here! tagline and adopted a new slogan, Escape the Ordinary.

“Scoot’s new tagline, Escape the Ordinary, is reflective of our growth as an airline brand,” said Mr Lee. “It is more relevant to the global market now that our network has grown as it is aspirational to our inner wanderlust, and inspires us to travel and explore the world.”

Scoot also rolled out its first A320 aircraft, previously operated by Tigerair and repainted with the Scoot livery, named “Conscious Coupling” in commemoration of the integration between Scoot and Tigerair. The current Tigerair fleet will be progressively repainted and the complete livery change is targeted to be by mid-2018.

To commemorate this milestone achievement, Scoot is offering attractive one-way fares flying from Kuching and Kuantan. Enter the “MYSCOOT” promotion code to get RM15 off selected FLYBAG and FLYBAGEAT fares. Scoot’s fare for Kuching and Kuantan is outlined below. This promotion starts now and runs till 11.59pm on 14 August 2017. Hurry up and grab your tickets now!

Fare Flying From Kuching and Kuantan

Log on to www.flyscoot.com to check for more budget-friendly fares from Kuching and Kuantan flying to more destinations.

Scoot Flight Schedule for Kuching-Singapore services (Effective 29 October 2017)

* Schedules are subject to regulatory approval. All times listed in local.

Scoot Flight Schedule for Kuantan-Singapore services (Effective 2 February 2018)

* Schedules are subject to regulatory approval. All times listed in local.

Enfiniti, the leading entertainment company in Malaysia, will be holding a public casting call for the highly anticipated OlaBola The Musical on 20 August 2017 at Enfiniti’s headquarters in Kota Damansara.

OlaBola The Musical is Enfiniti’s latest original production following the success of Puteri Gunung Ledang, P.Ramlee The Musical and MUD: The Story of Kuala Lumpur. As champions of telling Asian stories to the world, Enfiniti is constantly pushing boundaries with its innovative, world-class productions.

The vision for OlaBola The Musical is to immerse the theatrical audience like never before as the team looks to recreate and translate the full setting of a stadium filled with 50,000 people from the film onto the stage, transporting the audience to an exhilarating atmosphere of a big football game. This ground breaking musical will be presented in the voice and sounds of today that is fresh and different from anything else Enfiniti has produced in the past which is evident through the creative team brought on board made up by rapper and lyricist Altimet, musical composer Mia Palencia and talented script writer and comedian Shamaine Othman.

Details of the open casting call below:

Day/Date: Sunday, 20 August 2017

Time: 1.00 – 6.00 pm (Registration begins at 12.00pm)

Venue: Enfiniti HQ (28, Ground Floor, The Strand, Jalan PJU 5/22, Kota Damansara, 47810 Petaling Jaya, Selangor)

The casting call is open to all those residing in Malaysia across all ethnicities aged 17 onwards to fill a number of roles in the upcoming musical production. Registration will begin at 12 PM on the 3^rd Floor of Enfiniti HQ while the auditions will take place in the Black Box Studio on the Ground Floor. Acting, singing and dancing skills are required while rapping is an added advantage.  Interested participants are advised to bring their own minus one tracks (USB or CD) and/or their portfolio. Those who make it through the auditions will be asked for callbacks in the week following the casting call.

For more information on OlaBola The Musical, check out the website at www.olabolamusical.com. For updates, follow Enfiniti on Facebook and Instagram @EnfinitiMy.

Korea’s leading media & entertainment conglomerate, CJ E&M, is proud to announce the landing of tvN Movies – World’s FIRST and ONLY Korean Blockbuster movie channel – in Malaysia on Astro, a Malaysian and ASEAN digital-first media and lifestyle company in the Digital, TV, Radio and eCommerce space. From 1 August, tvN Movies will be available on demand on Astro GO and Astro TV Channel 435 offering first run and exclusive Korean titles.

tvN Movies continues to introduce Korean movies to Southeast Asian audiences by presenting multiple top grossing Korean films. In support of the Korean movie industry and its launch on Astro, tvN Movies will work with movie distributors Clover Films and GSC Movies Sdn Bhd to proudly present The Battleship Island Star Tour in Malaysia. During the star tour, Best Actor Hwang Jung-min,heartthrobs So Ji-sub, Song Joong-ki and high-octane director Ryoo Seung-wan will be coming to Malaysia to meet with the public and media.

The highly anticipated appearance of The Battleship Island stars and director will kick off at Pavilion Kuala Lumpur’s Main Entrance at 7pm on 9 August, followed by its Gala Premiere at GSC Pavilion KL thereafter.

tvN Movies fans and Astro customers will stand a chance to win premiere passes to the Gala Premiere of The Battleship Island on 9 August. Fans will get a once-in-a-lifetime opportunity to meet Hwang Jung-min, So Ji-sub, Song Joong-ki up close and personal.

The contest for Astro customers will run from now till 6 August 2017. To find out more about the contest and terms and conditions, please visit www.astro.com.my/astrocircle. tvN Movies fans can check out its Facebook (@Ch.tvNMovies) for contest and other updates on the Star Tour.

Bringing over 20 first-run Korean movies in the first year premiering exclusively in Malaysia, tvN Movies’ signature time blocks will allow audiences to indulge in its diverse Korean movies library, paired with English, Simplified Chinese as well as Bahasa Malaysia subtitles. tvN Movies delivers unique and sophisticated Korean home-cinema experiences, stay tuned!

Southeast Asia’s first and only festival of ideas, The Cooler Lumpur Festival, will be returning with its fifth edition – Notes from the Future – at its home ground Publika, Solaris Dutamas from 17 to 20 August 2017. The KL-centric festival that adopts specific themes each year, aims to offer a new perspective to its audience this year by exploring the social, political, technological, and cultural ideas of our present time and tell the story of our collective futures.

“This year at the festival, we look to exploring a future we imagined decades ago becoming a reality in our lifetimes. We need to evolve mentally and emotionally as a society so we can embrace what’s to come.Together with our partners, we will delve into the human relationship with nature, technology, and among each other, seek ways to harness the potential of an increasingly heterogeneous population, while remain deeply rooted into what makes us human,” said The Cooler Lumpur Festival co-founder and Executive Creative Director, Hardesh Singh.

The festival this year will be a collaborative effort between creative media shop PopDigital, Green Future Malaysia created by the Ministry of Energy, Green Technology & Water for EXPO 2017, Astro Malaysia Holdings Berhad (Astro), and returning literary partner British Council Malaysia. Hardesh added, “We are excited to be running the festival for its fifth consecutive year and we are thankful for the overwhelming support we have received from our partners and the public over the years. Once again, we will be joining forces with our steadfast literary partner British Council Malaysia, who has supported us from the very beginning. We would also like to welcome Green Future Malaysia and Astro as our latest key partners to The Cooler Lumpur Festival.”

Through the Green Future Malaysia platform, the festival will act as a satellite for our country’s participation at EXPO 2017 in Astana, Kazakhstan, which is taking place from 10 June to 10 September 2017. With a theme of “Future Energy”, EXPO 2017 is a global event with a mission to educate and create global debate on the challenges facing the world, particularly on the generation of more green energy to address issues related to global warming.

In times of mass consumption by an ever-growing population, the festival, together with the Ministry, aims to harness the collective energy from social voices to inspire change towards a green future creating a #MyButterflyEffect about future energy from Malaysia.

We also welcome back TBWA\Kuala Lumpur as a content partner.The festival will play host to an impressive speaker line up of celebrated international names such as:

• Eva Horn (Austria) – A professor of modern literature and cultural studies at the University of Vienna, Austria and author of The Secret War: Treason, Espionnage and Modern Fiction and The Future as Catastrophe.

• Leif Randt (Germany) – Author of novel Planet Magnon which was adapted for theater and about to be adapted into a TV-series in 2018.

• Olivia Sudjic (UK) – Award-winning writer and author of novel Sympathy and named as one of The Observer’s ‘New Faces of Fiction’ for 2017.

• Cara Ellison (UK) – Game narrative designer and author of Embed With Games.

• Jeff Stein (US) – Covers the spy agencies and foreign policy for Newsweek in Washington and author of A Murder in Wartime.

Joining the international speakers will be a number of local movers and shakers such as:

• Hanna Alkaf – An experienced writer and author of GILA – an exploration of mental illness in Malaysia – which was published in 2016.

• Bernice Chauly – An award-winning author of five books of poetry and prose including Growing Up With Ghosts (2011) and Onkalo (2013).

• Uthaya Sankar SB – A freelance writer and editor who is keen in doing research and writing about Indian culture in Bahasa Malaysia – recent books include Pulau Pendatang (2015), Nari! Nari! (2015), Malaiur Manikam (2015) and Mandala Bicara (2016).

• Mahvesh Murad – Editor, book critic & voice artist from Karachi, Pakistan.

• Jian Goh – Author of comic series Miao&WafuPafu.

Other than selected workshops, the festival is free of charge and largely open to participants of all ages from all walks of life.

For more information and updates, log on to www.coolerlumpur.com or follow The Cooler Lumpur Festival on Instagram (@CoolerLumpur) and Facebook (www.facebook.com/CoolerLumpur/).

MTV announced global pop superstar Katy Perry will host the 2017 “MTV Video Music Awards” live from the “Fabulous” Forum in Inglewood, Calif. on Sunday, August 27 at 8:00 p.m. ET/PT. In advance of the world tour for her most recent, chart-topping album, Witness, Perry will light up the stage as the first performer announced for this year’s show. Earlier this week, she secured a spot as one of the top nominees for the 2017 VMAs with nods in five categories, including: Best Pop, Best Direction and Best Visual Effects for “Chained to the Rhythm,” Best Art Direction for “Bon Appetit,” and Best Collaboration for Calvin Harris’ “Feels” featuring Pharrell Williams, Perry and Big Sean.

“I’ve been training with MTV in zero gravity, eating astronaut ice cream, and I’m on a group text with Buzz Aldrin and Neil deGrasse Tyson,” said Katy Perry. “Come August 27th, I’ll be ready to be your MOONWOMAN! Brace for impact, kids.”

“We’re thrilled to have global phenomenon Katy Perry as the host and a performer at the 2017 VMAs,” Bruce Gillmer, Head of Music and Music Talent, Global Entertainment Group, Viacom. “She is at the forefront of music culture and the perfect person to anchor this year’s show, which promises to be one of the most diverse and music-filled in VMA history.”

Katy Perry’s new album, Witness (Capitol Records), debuted at No. 1 on the Billboard 200, marking her third album to debut atop the chart. It marked the biggest week for an album by a female artist in 2017. It also claimed the No. 1 spot on Billboard’s Top Current Albums and Current Pop Albums charts. Globally,Witness topped the iTunes Albums chart in 46 countries.

The official video for “Bon Appétit,” which can be seen HERE, set a new record for Katy, surpassing 100 million views in just 18 days. Her video for “Firework” just passed one billion, while “Dark Horse” and “Roar” have all surpassed two billion. This year Katy’s iconic song “Roar” earned a Diamond certification surpassing the 10-million threshold counting song sales and streams in the United States. “Roar” follows previously Diamond-certified songs “Dark Horse” and “Firework,” and makes her the first artist in the Recording Industry Association of America to earn three RIAA Diamond Song Awards. Additionally, she reached a new milestone on Twitter as the first person to reach 100 million followers; Katy has been the most followed person on Twitter since 2013.

MTV released the full list of nominees for the 2017 “MTV Video Music Awards” earlier this week in a first ever Instagram live collaboration between an elite squad of nine Instagram stars. The announcement revealed Kendrick Lamar leading the pack with eight nominations for his video “HUMBLE.” Katy Perry and The Weeknd are tied with five nominations each, following closely behind is Bruno Mars and DJ Khaled tied with four, and Ed Sheeran and Alessia Cara tied with three nominations each. Performers and presenters will be announced at a later date.

Fans can vote for their favorites across eight VMA categories, including “Video of the Year,” “Artist of the Year,” “Best Collaboration” and more by visiting www.vma.mtv.com. Additionally, voting for the “Best New Artist” award, presented by Taco Bell®, will remain live through the 2017 “MTV Video Music Awards” Pre-Show airing at 7:00 p.m. ET/PT. The top two artists will be revealed during the pre-show, kicking off a live Twitter hashtag vote with the winner being announced during the live main telecast. Nominees for the socially voted category, “Best Song of Summer,” will be announced at a later date.

Jesse Ignjatovic returns as Executive Producer for the 2017 “MTV Video Music Awards.” Bruce Gillmer, Garrett English and Lee Lodge are Executive Producers. Melanie Block serves as Executive In Charge of Production. Amani Duncan is Music Executive in Charge. Wendy Plaut is Celebrity Talent Executive in Charge.

Official sponsors of the “2017 MTV Video Music Awards” include: Extra® Gum, PEPSI®, Swiffer®, Taco Bell®, truth®, and Verizon.

Kumpulan yang sinonim dengan genre modern dan progressive rock ini dianggotai lima jiwa pemuzik tegar berpengalaman besar iaitu Khairul Nizam Idris (vokal), Mohamad Izwan Talhah (gitar), Wan Zulfizrin Mohd. Zin (gitar), Rajwan Juni (drum) dan Nor Zahari Zakaria (bass).Persis muncul dengan single terbaru berjudul ‘Mimpi’ ciptaan ahli kumpulan itu sendiri iaitu saudara Khairul Nizam Idris setelah beberapa tahun menyepi.

‘Mimpi’ merupakan sebuah lagu bergenre modern rock yang merupakan trademark Persis sejak pertama kali diperkenalkan. Alunan muzik yang tidak begitu ‘keras’ dan sedap didengar merupakan intipati utama dan bakal menggamit halwa telinga penggemar muzik rock tempatan.

Lagu ini berkisar mengenai luahan jiwa seseorang yang harus akur dengan perpisahan dan terpaksa menerima takdir bahawa kekasihnya telah menemui cinta lain. Walaupun perit untuk menerima hakikat, cintanya terhadap bekas kekasih tetap utuh dan hanya mampu melihat kebahagiaan orang tersayang dari jauh dan kadang-kadang terasa seakan-akan ‘Mimpi’.

“Pasti ramai di luar sana yang pernah kecewa dan putus cinta, akan tetapi terus mahukan bekas kekasihnya bahagia di samping cinta barunya. Saya terjemahkan perasaan itu dalam single ini kerana apa yang kita semua lalui dapat mematangkan diri tentang kehidupan dan belajar untuk memperbaiki diri. Tak salah untuk rasa sedih dan “move on” selepas itu kerana masing-masing ada cerita tersendiri dan apabila ia berlalu, ia terasa bagai ‘Mimpi’,” ujar Khairul Nizam.

Pihak Sony Music Entertainment Malaysia yakin bahawa dengan terlahirnya single terbaru ini dapat mengubati rindu peminat Persis yang tertunggu-tunggu buah tangan terbaru kumpulan ini serta memberitahu peminat di luar sana bahawa Persis masih lagi bertapak di persada muzik Malaysia dengan teguhnya.

Menurut ketua kumpulan ini, Nor Zahari terasa bagai dilahirkan semula dengan kemunculan single ini.

“Saya berasa amat bersyukur dan terasa hidup kembali dengan ‘Mimpi’ setelah lama kami menyepi tanpa lagu baru. Walaupun begitu, kami masih aktif membuat persembahan di sana sini dan terus berkarya kerana passion terhadap bidang seni yang mendalam,” jelasnya.

‘Mimpi’ boleh dimuat-turun di iTunes dan stream menerusi portal muzik terpilih antaranya Apple Music, Deezer, JOOX Music, KKBox, Raku, Spotify dan Yonder Music.

Dengarkan single terbaru Persis ‘Mimpi’ ilham oleh Khairul Nizam Idris di saluran radio tempatan anda!

Pada malam semalam, Google meraikan amalan-amalan kreatif dan bernas bagi kempen-kempen iklan Search di sebuah majlis anugerah yang dianjur khas bagi meraikan kempen-kempen Search menarik yang dilaksanakan di Google sepanjang 2017. Ini merupakan kali pertama “Performance Honors” dianugerahkan di rantau Asia Pasifik, dan ia merupakan acara kemuncak berikutan bengkel-bengkel “Performance Guru” yang dianjur Google buat rakan-rakan agensi di sepanjang empat bulan yang lalu.

Para pengguna beralih ke Search merentasi detik-detik mikro kritikal beberapa kali sehari ketika melakukan tugasan harian. Sebagai contoh, berdasarkan salah satu kajian terbaru kami, 76% dari pengguna produk penjagaan bayi melakukan kajian sebelum membeli sesuatu produk, dan 61% dari mereka menggunakan Search. Iklan-iklan Search membantu jutaan perniagaan di seluruh dunia berhubung dengan para pengguna pada detik-detik tersebut, namun ia tidak dapat dilakukan tanpa kempen yang diurus dengan baik. Para pengamal dan perancang bekerja keras di sebalik tabir untuk menghasilkan kempen-kempen yang terbaik buat para pelanggan mereka. Penghasilan dan perlaksanaan kempen-kempen AdWords biasanya dikendalikan oleh agensi-agensi, jadi anugerah ini diwujudkan khas untuk meraikan hasil kerja mereka. Kami berharap ia menjadi sumber inspirasi kepada agensi-agensi lain untuk mengikuti jejak langkah mereka.

Berikut adalah senarai penuh anugerah dan para pemenang:

• Anugerah “Industry Rising Star” diberikan kepada: Jason Lau dari SearchGuru, yang bukan sahaja berjaya memaparkan pendekatan berinovatif dan keupayaan untuk mengdapatkan keputusan untuk pelanggannya CatchThatBus, tetapi juga turut berkongsi ilmu pengetahuannya secara aktif dengan rakan-rakan industri menerusi latihan dan surat berita.

• Anugerah “Innovative Performance Advertising Campaign” diberikan kepada OMD Malaysia buat kempen McDonald’s “Countdown to Iftar” mereka, yang merupakan salah satu kempen pertama menggunakan Iklan Search dengan Kiraan Undur (Search Countdown Ads) di Malaysia. Dengan menyesuaikan mesej mereka berdasarkan waktu, mereka dapat memastikan bahawa kempen mereka kekal relevan dengan sasaran mereka, lantas menjana keputusan yang sangat baik buat McDonald’s.

• Anugerah “Integrated Performance Advertising Campaign” diberikan kepada: Optimedia bagi kempen AIA mereka, di mana mereka meningkatkan kecekapan kempen merentasi semua saluran media termasuk carian, paparan dan sosial, lantas menjanakan “cost per lead” lebih baik buat pelanggan mereka.

• Anugerah “Mobile Performance Advertising Campaign” diberikan kepada kempen Grab SearchGuru, yang berjaya meningkatkan bilangan muat turun aplikasi Grab dan melonjakkan kedudukan aplikasi tersebut di stor Google Play dan iTunes.

• Anugerah “Performance Excellence Honor” diberikan kepada SearchGuru, yang telah menunjukkan peningkatan berterusan dalam kecemerlangan operasi mereka merentasi kempen-kempen carian mereka.

Nick Drew, Ketua Agensi Malaysia di Google Malaysia berkata, “Agensi-agensi memainkan peranan penting dalam membantu para pengiklan mencapai matlamat mereka. Anugerah-anugerah tersebut meraikan kreativiti menakjubkan agensi-agensi di seluruh Malaysia bagi kempen-kempen Search. Tahniah buat semua pemenang dan para peserta! Ini merupakan tahun pertama agensi-agensi dari Malaysia dipertimbangkan untuk sesuatu anugerah kempen Search di Google, dan kami menantikan hasil-hasil kerja menarik yang akan bertanding pada majlis anugerah tahun depan.”