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Starwood Hotels & Resorts’ cutting-edge Aloft® brand today announced the launch of Asia Pacific’s third Project Aloft Star, amplified by MTV. Building on the success over the past two years, the music talent discovery competition returns bigger and bolder – expanding the competition to Taiwan and South Korea. Amplified by the collaboration with global youth brand MTV and Aloft, the competition will identify and support the hottest emerging music acts throughout nine markets China, Hong Kong, India, Macau, Malaysia, Singapore, South Korea, Taiwan and Thailand. Last year, the competition drew more than 350 entries and over half a million public votes.
“The Aloft brand has always set the stage for the hottest up-and-coming artists, and over the past two years, Project Aloft Star, amplified by MTV has generated a tremendous response from musicians and fans, alike. We are excited to kick off our third edition, continuing our support of emerging talents by providing a platform to showcase their music to a larger audience,” said Vincent Ong, Senior Brand Director, Asia Pacific Brand Management, Starwood Hotels & Resorts. “Additionally, we are thrilled to continue our partnership with MTV Asia, further fuelling our passion for live music, pop culture and design-led initiatives.”
“We are delighted to partner with Aloft for the third time! We share a like-minded vision of supporting up-and-coming artists and giving them a platform to shine. The music scene in Asia is going from strength to strength and this collaboration enables us to continue providing vibrant and entertaining experiences to youths, by helping them discover the next generation of artists,” said Paras Sharma, Senior Vice President, MTV, Comedy Central and Paramount Channel Brands and Digital Media, Asia, Viacom International Media Networks.
Submissions
Covering major markets throughout Asia Pacific, the four contest clusters include Greater China (China, Hong Kong, Macau and Taiwan), Southeast Asia (Malaysia, Singapore and Thailand), India, and South Korea.
Starting 1 June through 25 July, bands, artists and songwriters are invited to showcase their talents for the chance to snag the coveted title of Project Aloft Star winner in Asia Pacific. This year, participants may submit their original songs – either through YouTube video links or SoundCloud audio links to the website at projectaloftstar.mtvasia.com. HERE is a video containing tips on what not to do for your submission.
Between September to October, shortlisted finalists will perform at the finals in front of a live audience and a panel of judges from MTV, Aloft, and the music entertainment industry. One winner from each contest cluster will walk away with US$10,000, as well as the chance to be featured on MTV platforms in Asia.
Public Voting Contest
From 29 July to 22 August, the public can vote for their favourite videos from curated entries on projectaloftstar.mtvasia.com. Voting fans in each cluster will stand the chance to win US$1,000. Voting is open worldwide and the top 5 entries per cluster will be determined by a combination of public votes and a panel of MTV judges.
