It really felt like “Real Music Never Stops” at the Putra Indoor Stadium where nearly 8,000 people gathered and sang alongside Taylor Swift to her popular hits at The RED Tour. As the lead sponsor of Taylor Swift Live in KL, AIA Bhd. was overwhelmed with the sold-out concert and described it as a massive and exciting experience.
The minute Taylor Swift’s silhouette appeared on the large red curtain, fans erupted as she launched into her first hit, “State of Grace” followed by “Holy Ground”, “The Lucky One” and “Red”. The almost two-hour long concert saw the American singer/songwriter superstar demonstrating a few of her instrumental skills including the electric guitar, banjo and piano. Combined with red flashing lights, an upbeat tempo and loud music, the concert atmosphere reached a fevered pitch when Taylor picked up the pace with crowd favourites “Mean”, “22” and “Love Story”.
The Taylor Swift concert in Malaysia is part of the seven-time GRAMMY winner’s 16-month long The RED Tour, which included performances in Shanghai, Tokyo, Indonesia, Philippines, Malaysia and Singapore. Reaching its grand finale in East Asia, the sold-out concert proves once again that Taylor Swift is very much at the top of her game.
During the show, Taylor also shared a short video montage of her growing up, beginning when she was 1 year old, to when she got her first guitar at age 8, to global stardom. Swift writes songs about her feelings that accompany her lifelong voyage as a singing superstar. The concert proved that nearly 8,000 fans were there to celebrate her remarkable musical journey with her. Each rocking, melodious and catchy tune was emphasized on through elaborate costumes and entertaining stage acts. Swift closed the night with her number one hit We Are Never Ever Getting Back Together.
Even before the show, as early as 3.00pm, there were plenty of fun activities organised by sponsors, including AIA, outside the concert arena. Thousands of fans including AIA’s contest winners, employees, life planners as well as media representatives and business partners gathered at AIA’s interactive booth to join in the activities which included make over and hairdo sessions; a photo booth with funky backdrop and props; quizzes and merchandise giveaways.
Bill Lisle, Chief Executive Officer of AIA Bhd. said, “We believe in sharing real life experiences with our customers, life planners, employees and the community. Hence our lead sponsorship of Taylor Swift’s The RED Tour in KL presented the perfect opportunity for us to connect with and bring young people together to share in this exciting experience with AIA.”
In the weeks leading up to the concert, AIA Bhd. launched a series of contests on its Facebook page, selected radio stations, newspapers and news portals to give Taylor Swift fans in Malaysia a chance to win tickets to her sold-out concert in Kuala Lumpur, meet and greet passes as well as exclusive merchandise.
The activation concluded with The AIA Red Party which saw hundreds of AIA contest winners, media representatives, employees and business partners gathered to celebrate the countdown to Taylor Swift’s The RED Tour in Kuala Lumpur.
Seven-time GRAMMY winner and international sensation, Taylor Swift arrived into Kuala Lumpur this afternoon at 2.00PM on the special Taylor Swift Airbus A320 which was launched by AirAsia recently for her Malaysian-leg of The RED Tour Presented by Cornetto in South East Asia.
Taylor Swift, her band and crew arrived today in Kuala Lumpur on this special Airbus A320 Taylor Swift livery, after which they will then return to Singapore for the final concert of The RED Tour in South East Asia.
AirAsia is also offering die-hard Taylor Swift fans the exclusive opportunity to own the AirAsia Taylor Swift aircraft model. The exclusive aircraft models come in two sizes: 1:100 at RM130 per unit, and 1:400 at RM107 per unit (not inclusive of delivery charges). Fans as well as avid aircraft model collectors can pre-order these exclusive aircraft models by emailing AirAsia their details (Name, Contact Number, Email, Mailing Address & Preferred Aircraft Model) atredhot@airasia.com.
The AirAsia Taylor Swift aircraft livery adds to the airline’s extensive list of unique aircraft liveries. Swifties and the public can continue to spot the Taylor Swift plane across the various cities in the region, as itwill be serving AirAsia’s extensive route networkspanning 88 destinations across 22 countries after the RED ASEAN TOUR Presented by Cornetto in South East Asia is over.
There is also a chance to win exclusive Taylor Swift & AirAsia merchandise, just by spotting the Taylor Swift plane and hashtag #redhotairasia on Twitter or Instagram from now until 22nd June 2014.
About Taylor Swift
Hi, I’m Taylor. I love the number 13. I was born in December on a Christmas tree farm. I like imagining what life was like hundreds of years ago. I have blurry eyesight. My favorite thing in life is writing about life, specifically the parts of life concerning love. Because, as far as I’m concerned, love is absolutely everything.
I’m easily excited, thrilled, scared, and shocked. I’m 23 now, but I never stopped jumping up and down when something wonderful happens. My biggest fear is getting bad news. Or, letting someone down. I really love showing people what I meant when I wrote a song, so my shows are very theatrical. I knock on wood constantly. I have a cat named Meredith. She’s named after my favorite character on Grey’s Anatomy, and she’s fantastic. I live in Nashville, a magical land where 99% of the people are friendly and courteous drivers who let you in and don’t honk at you.
I go into a trance when I’m in an antique store. I don’t like it when something or someone turns out to be different than what you originally thought. Like when you’re shopping and you find a really cute dress, only to realize it’s actually a strange jumpsuit situation. But I mostly don’t like it when it happens with people. I love my friends and I’m always making new ones. I don’t really think you can ever stop making new friends or learning about as many new things as possible. I also don’t think you should ever take life so seriously that you forget to play.
Music has taken me all over the world, but the fans are the reason it’s been so magical. I’m so blown away by how nice they are to me. It’s strange to feel so understood by such a large group of people, but I love it. For the last two years, I’ve been working on an album called RED. I called it that because of the tumultuous, crazy adventures in love and loss that it chronicles. In my mind, when you experience love that’s fast paced and out of control and mixes infatuation, jealousy, frustration, miscommunication, and all of those lovely emotions… In retrospect, it all looks red.
I can’t wait for so many things. But mostly I can’t wait to see you, whether it’s in a crowd or a coffee shop. Thank you for listening, showing up, reading, and taking such good care of me.
www.taylorswift.com
twitter.com/taylorswift13
www.facebook.com/TaylorSwift
Promoter: Prworldwide Live
www.facebook.com/CornettoMalaysia?brand_redir=1
Ticketing Information:
Ticket Prices:
RM 295.00, RM 395.00, RM 495.00 & RM 725.00
Ticketing Hotline: +603 78807999
Online Booking: www.ticketpro.com.my
For More Information:
Phone: +603 74933010
URL: www.prworldwidelive.com/
TW: twitter.com/PRWorldwideLive
FB: www.facebook.com/prworldwide.live?ref=ts&fref=ts
Taylor Swift bakal mengadakan persembahan di Stadium Putra Bukit Jalil pada 11 June 2014. Konsert ini diberi nama ‘Taylor Swift The Red Tour’. Ia dibawa khas oleh Cornetto.
Tiket-tiket boleh didapati secara online di ticketpro.com.my atau di talian telefon +603 7880 7999 mulai 1 Mac 2014. Setakat ini belum ada info mengenai harga tiket.Ia akan diupdate dari semasa ke semasa
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