Tuesday , May 17 2022

vivo Hosts VISION+ Grand Exhibition 2021 in Beijing

vivo VISION+ Grand Exhibition 2021 has officially unveiled at the Three Shadows Photography Art Centre, Beijing, China. The Exhibition, available from now till 22 December 2021, serves as a wrap-up event for the 2021 vivo VISION+ Project. It displays outstanding works selected from the VISION+ Mobile PhotoAwards 2021 and VISION+ Short FilmAwards 2021 and images created with vivo smartphones by internationally acclaimed photographers, including Martin Parr and Xiao Quan. Together, the featured creations embody the theme of the VISION+ Project, “Create Together”.

With the theme “Create Together, Our 2021”, the Exhibition is divided into five sections, including “We”, “Growing Up”, “Night and Dream”, “The Future and Far Away”, and “End: Create Together”. Through various media and imaging techniques, the Exhibition links the living circumstances, feelings, and everyday moments recorded with smartphones by VISION+ Project participants over the past year. It tells the stories of creators living in the present moment, setting out from their hometowns to pursue their dreams. The Exhibition demonstrates that anyone can become a creator, capturing one’s surroundings with only a smartphone.

“We are honoured to join hands with Three Shadows to present the VISION+ Grand Exhibition comprising the achievements of the 2021 vivo VISION+ Project,” said Spark Ni, Senior Vice President and CMO of vivo. “The VISION+ Project has served as an exchange platform for many outstanding creators and their photography works. With the Exhibition, we hope these touching works will encourage more people to document the beauty of everyday life with their smartphones. vivo is committed to deepening the partnership with our global imaging strategic partner, ZEISS, inspiring more people to experience joy through creation with more human-centric professional photography technology.”

“The VISION+ Grand Exhibition gives us a glimpse of the new styles and trends pertaining to the ‘Create Together’ movement. These photos record not only individuals and objects but also the emotions of ordinary people during this extraordinary year,” said Rong Rong, curator of the vivo VISION+ Grand Exhibition 2021 and founder of Three Shadows.

“As a communication platform between contemporary photographic arts and the public, we are very excited to partner with vivo to present the outstanding works of the VISION+ Project in a distinctive narrative and share the power and charm of mobile imaging with the public,” Rong Rong added.

Walking through the Exhibition, visitors can experience intimate stories captured with smartphone cameras by creators worldwide. Although they depict different realities, they all demonstrate respect for ordinary life. These numerous images convey strong emotions and inspire visitors to document and share everyday life with their smartphone cameras. This also echoes the original intention of the VISION+ Project: calling on more people to capture moments with their smartphones and experience joy through creative expression.

vivo will continue to join hands with ZEISS and other renowned partners to improve human-focused professional photography capabilities and carry out the value of the VISION+ Project, “Create Together”. By doing so, vivo aims to enrich the culture of smartphone photography by encouraging people-centric projects and conveying the “Joy of Humanity” ethos through mobile imaging with more creators worldwide.



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