Groupon overhauls website for the first time

Groupon overhauls website for the first time  | Groupon today announced completely redesigned Malaysia and Singapore websites, as well as updated versions of its popular iPhone and Android apps. These changes are the latest step in the company’s transition from a daily deal website to a true online marketplace, making it easier for customers to browse Groupon’s vast selection of deals.

“We’ve added thousands of new deals in the last year alone in Singapore and Malaysia, two important markets in the region,” said Kelvin Teo, Managing Director, Groupon APAC Tiger Region. “Delivering a true marketplace website, along with new mobile apps, allows customers to quickly search these deals and find exactly what they’re looking for.”

In addition to a range of new search, browse and location features, the new website has a sophisticated, uncluttered marketplace look that showcases multiple deals at once – no longer just one daily feature deal.

Highlights of the new website include:

  • Easier deal discovery: Customer are able to easily scroll through hundreds of deals right from the homepage, and an innovative carousel design means customers can see more images from merchants, more clearly.
  • Enhanced notifications: Customers are more effectively alerted to timely, relevant deals across desktop and mobile platforms.
  • Improved search functionality:
    • A search box is conveniently positioned at the top of the screen.
    • Every search result is displayed along with a set of easy-to-use filters that enable customers to drill deeper into specific categories based on their interests.
  • Deal collections: Curated collections of deals based on moments in time provide doorways into different areas of Groupon’s massive inventory of deals.

Groupon has also updated its popular iPhone and Android apps. Groupon apps have been downloaded more than 110 million times globally.

App updates include:

  • Nearby: A tab in the mobile app enables customers to see what Groupon deals are closest to them.
  • Search: Like the website, a brand new search bar provides quick access to Groupon’s marketplace of deals.

Further website and app enhancements are planned for the remainder of the year.

With these faster and more intuitive ways for customers to explore and buy deals, Groupon has made it easier than ever to shop for the perfect product or experience.


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