Tag Archives: Dell

When Spider-Man: Homecoming swings into theaters July 7, Dell will be at Sony Pictures’ side for all the action.

Dell teamed up with Sony Pictures, a long time Dell customer and partner, to take collaborations to the next level with Spider-Man: Homecoming. Collaborating both behind and in front of the camera, Spider-Man: Homecoming will kick off a 360-degree integrated global marketing campaign featuring the highly anticipated film and PC gaming industry’s newest entrant, Dell’s new Inspiron 15 7000 Gaming laptop.

The alliance will integrate Dell products into the film’s storyline along with a full-scale marketing and promotional campaign featuring Dell and Sony Pictures Spider-Man: Homecoming properties. The campaign features a TV spot, cinema, print, digital advertising, out-of-home placements, and consumer engagement activations throughout the summer.

The campaign will engage fans of Spider-Man and the Marvel Cinematic Universe; as well as movie fans at large who like to game for fun and socialise, and more competitive gamers looking for the latest in technology and the best visual gaming experiences.

The television ad campaign highlighting new Spider-Man content created with Jon Watts, the director of Spider-Man: Homecoming, features Peter Parker daydreaming in class about an epic battle between Spider-Man and the Vulture. The advertising spot was aired on TV networks in the US on June 26 and later this summer in China, UK, Brazil, Japan, Australia and Mexico across cinema, online and TV.

“The broad popularity of the Spider-Man franchise and its relevance with gamers presented a real opportunity to launch Dell’s Inspiron Gaming line as part of the campaign and bring Dell’s expertise in high-performance gaming to more people,” said Gerri Tunnell, senior vice president, Consumer and Small Business Marketing at Dell. “Spider-Man fans care about authenticity to the brand, character and storytelling, so partnering with Jon Watts on the TV spot allowed Dell to uphold a seamless look and tone, stay true to the film and deliver to the Marvel community.”

“Michael Dell founded Dell in his college dorm room – he’s exactly the kind of person that Peter Parker would look up to,” said Stephanie Cohen, senior vice president, Sony Pictures National Marketing Partnerships. “Our Peter is a STEM student, working on the cutting edge, with the inherent creativity and entrepreneurial spirit that drives Dell. That’s why we feel this collaboration is a natural fit and we’re thrilled to be teaming up with Dell.”

Dell Tech Powers Spider-Man: Homecoming Visual Effects

Sony Pictures’ Academy Award®-winning visual effects studio, Sony Pictures Imageworks, leveraged Dell Precision technology to create world class visual effects for Spider-Man: Homecoming, using approximately 1000 Dell Precision workstations, more than 4,000 Dell servers, and over a petabyte of Dell/EMC storage.

“The computing power of Dell Precision workstations, coupled with thousands of PowerEdge servers, enables rapid creative iterations and allows us to put the best picture on screen,” said Erik Strauss, executive director, Software Development at Sony Pictures Imageworks.

“We are proud that Sony Pictures Imageworks looks to us, and solutions such as the Precision rack 7910 workstations, to deliver the reliable performance for incredible visual effects that make films like Spider-Man: Homecoming possible,” said Rahul Tikoo, vice president and general manager, Dell Precision workstations. “Our collaboration with Imageworks goes beyond this film; we’re making sure to not only equip them with what they need today but to deliver the transformative solutions they might need for the future of immersive storytelling.”

Dell Technology Helps Create Virtual World of New Spider-Man: Homecoming VR    

Dell also collaborated with Sony Pictures Virtual Reality on Spider-Man: Homecoming VR, a new multi-platform promotional VR experience based on the upcoming film, which was created on industry-leading Dell Precision workstations. Produced by Sony Pictures Virtual Reality and developed by CreateVR, Spider-Man: Homecoming VR offers players the chance to suit up as Spider-Man, hone their web-shooting skills and sling high above New York City in pursuit of the Vulture. The VR experience will be available for free across all major VR platforms starting June 30, leading up to the July 7 theatrical release of Spider-Man: Homecoming. Fans can get a sneak preview of the VR experience at select Cinemark theaters in the U.S., where Dell’s PC line of VR-ready products for consumers – a top choice for VR fanatics and VR newbies alike – will be used in demonstrations.

Dell Products Take the Spotlight in Front of the Camera in Spider-Man: Homecoming

The Dell team worked closely with the Spider-Man: Homecoming filmmakers to integrate both Dell’s Inspiron 15 Gaming laptop (the lead product from Dell’s new gaming line) and Dell’s popular XPS 13 2-in-1 into the storyline of the film. The Inspiron 15 Gaming laptop will appear in a pivotal scene as Peter Parker’s best friend, Ned, an avid gamer, connects his laptop to a Spider-Man suit chock-full of new technology, courtesy of Tony Stark. Stark’s friend and confidant, Happy Hogan, also uses the award-winning Dell XPS 13 2-in-1. 

Dell Spider-Man Scramble – Interactive Billboards in Times Square

Timed with opening weekend of Spider-Man: Homecoming, Dell and Sony Pictures will also invite fans to step into Spidey’s shoes. Passersby will be able to race to the top of a New York City skyscraper using their mobile phones in Times Square by participating in an immersive, interactive Spider-Man Scramble experience on some of the largest digital billboards in New York City. The video game will be live on Clear Channel Outdoor’s digital billboard on Broadway between 46th and 47th Street from June 30 – July 1 and July 7 – 8 from 2 – 10 p.m. EDT in Times Square allowing fans the opportunity to swing by Duffy Square and show off their Spidey skills.

Against a backdrop of the real-life buildings in Times Square, players will control Spider-Man via their mobile phones as he races up two massive digital screens in front of the Times Square audience. The Spider-Man Scramble game was created on and will be projected on the Times Square billboards by Dell Precision mobile workstations.

Spider-Man: Homecoming World Premiere

Finally, Dell was a sponsor of the Spider-Man: Homecoming World Premiere June 28 in Los Angeles – helping to present a red carpet premiere that was powered by Dell. Dell brought a mobile experience directly to the red carpet for celebrities and VIPs to enjoy VR, gaming and other Dell tech demos along with behind the scenes Spider-Man: Homecoming content.

Dell Continues to Drive Innovation with Incredible Products | Dell today announced a comprehensive new line-up of devices across the Dell Inspiron, XPS and Vostro series. Themed “The Incredible” product showcase, Dell featured a slew of products with an upgraded portfolio to include the high performance 6^th Generation Intel processors (Skylake). The Dell PCs also support the new Windows 10 platform and aim to improve customers’ everyday computing experience.

“The 6th Gen Intel Core Processors deliver some of the most significant advancements in computing that we’ve ever seen.  From desktops to personal computers and 2 in 1s, the 6th Gen Intel Core™ Processor has enabled manufacturers to create the thinnest, lightest and sleekest designs ever. Users can also look forward to amazing new PC experiences like logging into your computer using your face as your password and voice activated personal assistants. Intel is proud to partner with Dell and Microsoft for a new line-up of incredible products, perfect for consumers looking for a high performance device,” said Sumner Lemon, Country Manager, Intel Malaysia and Singapore.

Ultra-mobile XPS 13 and XPS 15 Powerhouse Laptop: New Portfolio of Award-Winning Devices

Continuing to build on the XPS family’s premium pedigree of form and function, this updated lineup with the XPS 13 and XPS 15 notebooks are designed to offer the best consumer laptops. The new XPS devices boast a number of ‘firsts’ and ‘bests’ in their respective product groups – spanning form factor breakthroughs, display prowess, battery life and more. The XPS 13 and 15 feature premium and ultralight materials such as carbon fiber and machined aluminum, and the entire XPS portfolio has Corning® Gorilla® Glass NBT™ options (only available on touch displays), stunning panels with sharp detail and accurate colors, and the latest graphics and processors, offering the perfect blend of performance, mobility and durability. Incorporating select aspects of the Latitude line, the XPS laptops are fully manageable, and come with best-in-class security features for commercial appeal.

Inspiron 24 7000 and 3000 Series All-in-One: View Your World in a New Dimension

The ultra-thin 23.8-inch Inspiron 24 7000 Series All-in-One desktop features a 3D camera with Intel® RealSense™ technology and Windows Hello for an intuitive and immersive user experience. Built with an articulated stand, the screen can be tilted 65 degrees or even laid flat for the most comfortable viewing angle. Separately, the Inspiron 24 3000 Series comes with a stunning 23.8-inch Full HD wide-angle display with IPS technology. This space-saving all-in-one desktop comes with built-in speakers; a pop up easel stand with one-cord set up for quick and easy set-up, and the latest Intel processors for responsive performance and uncompromising visuals so families can immerse themselves in movies and games. Users can stream music and movies quickly and securely with built-in wireless technology, and connect seamlessly to other devices with the multiple ports available.

Inspiron 13 and 15 7000 Series 2-in-1 PC: Multi-functionality in a Single Device

A versatile 2-in-1 device with a 15.6-inch display, the new Inspiron 15 7000 Series 2-in-1 combines the beauty and strength of brushed aluminum with upscale features and an impressive battery life. The Inspiron 13 7000 Series 2-in-1 will debut in a new design with curved edges, a metal palm rest and a diamond cut touch pad.

Both 2-in-1s rotate between four modes: tablet, laptop, tent and stand mode; the latter is perfect for resting on an airplane tray table to watch movies at an optimal angle, no matter how far back the facing seat is reclined. True Color comes standard on these 7000 Series 2-in-1 PC with its wide-viewing angle IPS screen for a vibrant visual experience.

Inspiron 15 7000 Series Notebook: Optimized Performance and Power for Gaming Entertainment

The new Inspiron 15 7000 performance notebook is boldly designed in black and red with contrasting accents. The notebook is ideal for students and young gamers seeking a multi-usage high performance laptop for school work, multimedia and gaming needs at just the right price. Visuals will pop with 4GB^[1] GDDR5 performance class discrete graphics from NVIDIA and also comes with a 4K UHD touch option. The notebook is built to last with a 74Whr^[2] battery so users can enjoy long battery life for on-the-go gaming and productivity. Intelligently engineered cooling solutions sustain uninterrupted game time.

Inspiron 5000 Series Laptops: Sleek Designs, Powerful Options

The Inspiron 14 and 15 5000 Series offer well-designed laptops which include sharp high resolution displays, firm keyboards that are easy to type on for hours, exceptional battery life, and great wireless performance. An optional touch display is available in either FHD 1080p resolution on the 15-inch model, or in HD (14- and 15-inch). In addition to premium performance and stunning visuals, stylish shoppers will enjoy the laptops’ sleek design details and vibrant color options, selecting from several finishes: Beijing Red, Standard Black, Theoretical Gray, Alpine White and Sky Blue[3].

Vostro 14 5000 Series: Next Generation of Notebooks Tailor-Made for Professionals and Small Businesses

At less than 19mm thin, the new 14-inch Vostro 5000 Series notebook balances design and performance for working professionals who demand fast processing power and no-nonsense business features to get their work done. Whether managing operations at a restaurant or freelancing from a home office, workers will maneuver through spreadsheets and presentations with ease. The Vostro 14 5000 Series is beautifully crafted in either Era Grey or Jingle Gold anodized aluminum[4], and delivers up to nine hours of battery life for everyday mobile productivity. For more demanding graphics-rich applications or uninterrupted multi-tasking, users can opt for built-in discrete graphics from NVIDIA with up to 2GB memory and up to 8GB of high-speed RAM[5]. The Vostro 14 also comes with an easy-to-use and reliable security solution featuring a fingerprint reader and Windows 10 biometric recognition features for commercial users to log in with just a swipe.

Pricing and Availability

All products are available immediately on Dell.com.my, unless otherwise stated, and at authorised retail stores in the coming days and weeks. All quoted prices include Windows 10 and 6th Generation Intel Core processors:

• The XPS 15 will be available from mid-October priced at MYR $8,499 (Intel Core i7)
• The XPS 13 starts from MYR $4,999
• The Inspiron 24 7000 Series All-in-One with Intel RealSense and 3D Camera starts at MYR $5,499
• The Inspiron 24 3000 Series All-in-One starts at MYR$ 3,399
• The Inspiron 15 7000 Series 2-in-1 starts at MYR $3,899
• The Inspiron 13 7000 Series 2-in-1 starts at MYR $2,899
• The Inspiron 15 7000 Series will be available from mid-October with prices starting at MYR $3,999
• The Inspiron 15 5000 Series starts at MYR $2,699
• The Inspiron 14 5000 Series starts at MYR $2,699
• The Vostro 14 5000 Series will be available from end-October with prices starting at MYR 2,299