Tag Archives: Huawei

In his IFA 2018 keynote titled “The Ultimate Power of Mobile AI”, Huawei Consumer Business Group CEO Mr. Richard Yu introduced the Kirin 980, the system on a chip (SoC) that will bring about the next evolution of mobile AI. As the world’s first commercial SoC manufactured with Taiwan Semiconductor Manufacturer Company’s (TSMC) 7nm process, Kirin 980 combines best-in-class performance, efficiency, connectivity features, and Dual NPU AI processing power.

“Last year, we showed the world the potential of On-Device AI with the Kirin 970, and this year, we’ve designed an all-round powerhouse that not only features outstanding AI capabilities, but also brings cutting-edge raw performance to consumers,” said Mr. Yu. “Equipped with all-new CPU, GPU and Dual NPU, the Kirin 980 is the ultimate engine to power next-generation productivity and entertainment applications.”

Absolute Superiority

The cutting edge TSMC 7nm process technology enables Kirin 980 to pack 6.9 billion transistors within a 1cm² die size, up 1.6 times from the previous generation. Compared to the 10nm process, the 7nm process delivers 20 percent improved SoC performance and 40 percent improved SoC efficiency.

The Kirin 980 is also the first SoC to embed Cortex-A76 cores, which are 75 percent more powerful and 58 percent more efficient compared to their previous generation. In an octa-core configuration, the CPU in Kirin 980 is comprised of two high-performance Cortex-A76 cores; two high-efficiency Cortex-A76 cores; and two extreme efficiency Cortex-A55 cores. To take full advantage of this unique configuration, Huawei developed an innovative Kirin CPU subsystem with Flex-Scheduling technology that flexibly allocates the right cores to the right tasks. This solution designates the large high-performance cores to handle immediate, intensive workloads; the large, high-efficiency cores to provide sustained performance; and ultra-efficiency cores to tackle everyday, light activities with extreme power efficiency. Running at higher clock speeds compared to the prior generation, Kirin 980 enables quicker app launch times, better multi-tasking and a generally smoother user experience.

As graphics in mobile games have become more and more sophisticated in recent years, Huawei has integrated the Mali-G76 GPU into the Kirin 980 to deliver unparalleled gaming experiences. Debuting with the Kirin 980, Mali-G76 offers 46 percent greater graphics processing power at 178 percent improved power efficiency over the previous generation. Mali-G76 also features an innovative clock boosting technology that utilizes AI to intelligently identify gaming workloads and adjust resource allocation for optimal gaming performance.

Industry’s First “Dual-Brain” Power

The latest Kirin SoC represents a new era of On-Device AI. The Dual NPU Kirin 980 elevates the On-Device AI experience with greater processing power and intelligence. The synergy between the Dual NPU results in an image recognition capability that is greater than the sum of two—the Kirin 980 can recognize up to 4,600 images per minute, up 120 percent compared to Kirin 970, further demonstrating Huawei’s industry leadership in the On-Device AI space. Additionally, Kirin 980 supports common AI frameworks such as Caffee, Tensorflow and Tensorflow Lite, and provides a suite of tools that simplifies the difficulty of engineering On-Device AI, allowing developers to easily tap into the leading processing power of the Dual NPU.

Full-Featured ISP

In pursuit of the best smartphone photography experience, Huawei integrated its proprietary fourth-generation ISP into the SoC. In addition to a 46 percent increase in data throughput compared to its predecessor, the new ISP also provides better support for multi-camera configurations, as well as an all-new HDR color reproduction technology that can manipulate picture contrast to highlight objects on various parts of an image. In addition, Kirin 980 utilizes the Multi-pass noise reduction solution that accurately removes artifacts without scrubbing away image details, resulting in better quality on images taken in low-light scenarios. Another new feature of the ISP is improved motion tracking. When a user attempts to snap a photo of a moving person, the ISP can still recognize the subject with 97.4 percent accuracy, so any user can capture fleeting moments with ease.

The rise of video-centric social media platforms brought together with it a surge of demand for video capture features. Kirin 980 adopts a new pipeline dedicated to processing video captures, allowing the camera module to shoot videos with 33 percent shorter delay.

https://www.youtube.com/watch?v=6Ch1Tb44F14

World-Class Connectivity

To deliver the best connectivity to users of Kirin 980-powered devices, Huawei integrated the world’s first modem supporting LTE Cat.21 with a peak download speed of 1.4Gbps. Additionally, the Kirin 980 supports carrier aggregation, even across frequency bands, so users are free to choose their mobile operators and still enjoy the same premium connectivity experience, regardless of where they are.

Inspired by Nature

At IFA 2018, Huawei also announced the launch of two new gradient variants for the HUAWEI P20 Series: Morpho Aurora and Pearl White, expanding its range of gradient colors to four. When creating these two unique hues, Huawei once again turned to nature for inspiration. The Morpho Aurora was inspired by the Morpho butterfly, while the Pearl White exudes the same elegance as the iridescent mother-of-pearl. The new gradient variants are now available at Huawei Authorized Retailers.

The next-generation AI experience is around the corner. Stay tuned for the launch of the first Kirin 980-powered Mate Series device, which is scheduled to arrive in October*.

*The specifications of Kirin 980 does not represent the specifications of the phone using this chip.

All data and benchmark results are based on internal testing. Results may vary in different environments.

More good news will greet HUAWEI customers in the month of May as HUAWEI announces that the EMUI 8.0 beta tester is now available for HUAWEI nova 2 Plus. Launched in 2017, HUAWEI nova 2 Plus came with 20MP front camera with a generous 128GB storage. Dedicated for young and dynamic consumers who lead an active lifestyle, HUAWEI nova 2 Plus is one of the premium smartphones amongst the family of nova.

Coupled with the EMUI 8.0 update, it will allow users to optimise the performance of the smartphone. EMUI 8.0 enables the phone to predict users’ intentions, and provide intelligent recommendation to the function that users need to improve overall efficiency.

Users of the HUAWEI nova 2 plus can receive the beta testing via the steps below:

How to join:

• Download the beta app into the smartphone
• Click on the icon to start the app
• Please accept terms and conditions
• Users are required to login with their HUAWEI ID to use this tool
• If the user has no HUAWEI ID, they are required to apply for a new account by email or mobile phone number

Problem feedback:

During the beta testing, if users encounter any problems:

• Go to ”Report” page and select the module which is related to the problem
• Input all necessary details about the problem and submit
• When users submit the problem, the app will prompt you if you are agreeable to upload log when you are not connected to WIFI, which users can select their preference

Quit the BETA:

• Select the app and login
• In the app, select “Personal” -> “Join Project” -> “Available Project”
• Then select the project which you have joined and select “Sign out”
• Upon submitting the exit, HUAWEI will dispose user’s application within 48 hours
• Users will not receive any BETA notification afterwards

For more information on the EMUI 8.0 Oreo beta testing, please visit http://consumer.HUAWEI.com or HUAWEI’s official Facebook page www.facebook.com/HUAWEIMobileMY.

Building on its success in delivering beautifully-designed and powerful high-end mobile devices, HUAWEI Consumer Business Group (CBG) today unveiled the world’s first FullView Display notebook HUAWEI MateBook X Pro, the HUAWEI MediaPad M5 and the HUAWEI 5G customer-premises equipment (CPE), which is the world’s first commercial terminal device supporting the globally recognized 3GPP telecommunication standard for 5G. With stunning new design updates and outstanding performance advances, these new devices showcase the power of technology to deliver innovative computing experiences.

“At Huawei, we’re guided by a vision of an all-connected world – and to achieve that goal, we invest significantly in research and development to understand the ways in which people interact and connect with technology,” said Richard Yu, CEO of HUAWEI CBG. “We’ve made it our mission to push the boundaries of what technology and innovation is capable of. With the introduction of the new HUAWEI MateBook X Pro, HUAWEI MediaPad M5 and the world’s first 3GPP 5G CPE, we are delivering on the promise of breakthrough devices that redefine every part of the computing experience.”

Beginning in the spring of 2018, the HUAWEI MateBook X Pro and HUAWEI MediaPad M5 will be available in China, Europe, North America, Asia Pacific and Middle East. 

• HUAWEI MateBook X Pro

An ultra-slim yet full-featured 13.9-inch notebook with an all-new 3K touch-enabled HUAWEI FullView Display and 91 percent screen-to-body ratio. Powered by an 8^th Generation Intel® Core™ i7/i5 processor, it boasts a long-lasting 57.4Wh (Typical Capacity) battery and a discrete NVIDIA® GeForce® MX150 graphics with 2GB GDDR5 – making it one of the lightest and most powerful notebooks on the market. The HUAWEI MateBook X Pro features Dolby Atmos Sound System – breakthrough, moving audio with Dolby Atmos and custom speakers. With Dolby Atmos Sound System, sounds flow above and around you, making you feel like you’re inside the action.

• HUAWEI MediaPad M5

Ergonomically designed with a 2.5D glass and 2K display, the sleek and powerful 8.4-inch or 10.8-inch tablets feature two or four stereo speakers tuned by Harman Kardon. HUAWEI Histen technology provides immersive 3D audio through the loudspeakers and fully supports Hi-Res audio enjoying exceptional quality sound. The 10.8-inch HUAWEI MediaPad M5 Pro comes with an ultra-precision HUAWEI M-Pen, featuring 4,096 levels of pressure sensitivity to make taking notes, drawing and designing easier and more effortless.

• 3GPP Standard 5G CPE

The HUAWEI 5G CPE supporting the globally recognized 3GPP telecommunication standard for 5G. Available in indoor and outdoor configurations, it provides super-fast downlink speeds of up to 2Gbps and can operate on both 4G and 5G networks. It adopts HUAWEI’s internally developed Balong 5G01 chipset – the world’s first commercial chipset supporting the 3GPP standard – which supports all 5G frequency bands including sub-6GHz and millimeter wave (MMW).

Snow was in the air as HUAWEI brought a magical touch this Christmas to major shopping malls in Malaysia. In line with their commitment to better-serve customers, the second largest smartphone brand made it snow for the mall visitors in Pavilion Kuala Lumpur, Sunway Pyramid and Sunway Carnival Mall, creating the emblematic White Christmas.

“Malls visitors were treated to a snowfall experience this Christmas as HUAWEI made it snow at major shopping malls in Malaysia. The glistening display of White Christmas demonstrates our organisation’s commitment to the Malaysian customers and it was a fitting end to a magnificent year,” said Matthew Ng, Deputy Country Director, HUAWEI Malaysia Device Business Department.

A series of programmes and activities were carried out at the shopping malls, which included: performance by stroller Christmas band; speech by Matthew Ng; Santa Clause’s appearance; and special performance by The Santa Spectacular.

The snowfalls began as follows:

• Pavilion Kuala Lumpur: Main entrance, Level 3 at 7:00pm
• Sunway Pyramid: 2:00pm and 4:00pm
• Sunway Carnival Mall: 12:00am

For more information on the HUAWEI’s Make it Snow event, please visit HUAWEI’s official Facebook page www.facebook.com/HUAWEIMobileMY.

Today at IFA 2017, HUAWEI Consumer Business Group unveiled a new era in smartphone innovation. As part of CEO Richard Yu’s keynote address, he revealed HUAWEI’s vision for the future of artificial intelligence with the launch of the Kirin 970. By combining the power of the cloud with the speed and responsiveness of native AI processing, HUAWEI is bringing AI experiences to life and changing the way we interact with our devices.

“As we look to the future of smartphones, we’re at the threshold of an exciting new era,” said Richard Yu, CEO of HUAWEI Consumer Business Group. “Mobile AI = On-Device AI + Cloud AI. HUAWEI is committed to developing smart devices into intelligent devices by building end-to-end capabilities that support coordinated development of chips, devices, and the cloud. The ultimate goal is to provide a significantly better user experience. The Kirin 970 is the first in a series of new advances that will bring powerful AI features to our devices and take them beyond the competition.”

After years of development, Cloud AI has seen broad application, but user experience still has room for improvement, including latency, stability, and privacy. Cloud AI and On-Device AI can complement each other. On-Device AI offers strong sensing capabilities, which are the foundation of understanding and assisting people. Sensors produce a large amount of real-time, scenario-specific, and personalized data. Supported by strong chip processing capabilities, devices will become more cognitive of user needs, providing truly personalized and readily accessible services.

Kirin 970 is powered by an 8-core CPU and a new generation 12-core GPU. Built using a 10nm advanced process, the chipset packs 5.5 million transistors into an area of only one cm². HUAWEI’s new flagship Kirin 970 is HUAWEI’s first mobile AI computing platform featuring a dedicated Neural Processing Unit (NPU). Compared to a quad-core Cortex-A73 CPU cluster, the Kirin 970’s new heterogeneous computing architecture delivers up to 25x the performance with 50x greater efficiency. Simply put, the Kirin 970 can perform the same AI computing tasks faster and with far less power. In a benchmark image recognition test, the Kirin 970 processed 2,000 images per minute, which was faster than other chips on the market.

New developments in AI require joint effort across the entire value chain, involving tens of millions of developers, and the experience and feedback of hundreds of millions of users. HUAWEI is positioning the Kirin 970 as an open platform for mobile AI, opening up the chipset to developers and partners who can find new and innovative uses for its processing capabilities.

For more information, visit HUAWEI Consumer BG online: consumer.huawei.com/us.

The Huawei Honor 8 Pro 64GB/6GB exudes minimal sophistication with sleek, ultra-thin 6.97mm metal body. By having the latest Octa-core Kirin 960 and 4000mAh high-density battery, this new smartphone allows you to breeze through even the most demanding apps and games in one full day.

This mobile phone is priced at RM1999 with freebies worth RM250 and free shipping which you can find it at 11street’s Huawei Honor 8 Pro page. (http://www.11street.my/productdetail/preorder-eta-13july-huawei-honor-8-pro-64gb-6gb-44097201)

The pre-order date begins today until 12 July 2017 on a first come first serve basis.

HUAWEI Malaysia and Maxis are pairing up for an amazing bundle promo – get yourself HUAWEI’s all-new Watch 2 bundled with the HUAWEI P10 or HUAWEI Mate 9 from as low as RM78 a month starting from today. So if you’ve been thinking about how best to burn off excess ketupat and rendang calories over the upcoming holiday season, this is your chance!

Starting from as low as RM78 a month for a HUAWEI Watch 2/HUAWEI P10 combo or RM133 a month for a HUAWEI Watch 2/ HUAWEI Mate 9 combo, the HUAWEI Bundles also come with a free two-month MaxisONE Share line – all the better to stay connected with your friends and family over the holidays.

“HUAWEI is delighted to offer the all-new HUAWEI Watch 2 in this Maxis exclusive Zerolution bundle –in line with our promise to deliver products that enrich our customers’ mobile user experience and digital lifestyle in a timely manner. With this bundled promotion, we aim to offer Malaysian customers the best of both worlds in today’s mobile devices experience; complementing the all-new HUAWEI Watch 2 with either our best-selling HUAWEI P10 or Mate 9,” said Matthew Ng, Deputy Country Director, Huawei Consumer Business Group (Malaysia).”

Introduced at the Mobile World Congress earlier this year, the HUAWEI Watch 2 is a heavyweight contender for the sports smartwatch category – offering a sporty look and feel perfectly suited for casual athletes on the go and beefed up with a slew of health and fitness apps and features. Whether you’re running, cycling or simply enjoying an energetic stroll visiting relatives house to house, the HUAWEI Watch 2 is the perfect wearable companion; equipped with an eSIM card (for the 4G LTE version) for untethered calls and messages, a 7-hour long battery life, 4GB storage as well as IP68 water and dust resistance.

Available nationwide while stocks last, the Maxis Zerolution HUAWEI Bundle promo is as follows:

Hurry over to your nearest Maxis store right now or grab the deal online at www.maxis.com.my/P10bundle and treat yourself!

*Carbon Black only.

A flagship smartphone possesses hardware with powerful specifications and software that is innovative. Through countless hours devoted into careful research and development, Huawei has created its very own EMUI 5.0, a gorgeous and simplistic user interface that is designed to make your life easier.

Behind the interface lies an extremely complex system that is created to better the experience every time you pick up a Huawei flagship smartphone. The EMUI 5.0 comes with the Machine Learning Algorithm, which studies your usage habits and optimizes the phone’s processing priorities to suit your style of use, ultimately creating a device that is always trying to stay fast.

The EMUI 5.0 also received a makeover from its predecessor Compared to the EMUI 4.1, the new user interface promises to productivity as now you can get access to most of the features with no more than three clicks. Huawei also understands the importance of user interface aesthetics, hence the EMUI 5.0 embodies a minimalistic design concept that guarantees a smoother smartphone experience.

As a sign of unwavering commitment to its existing users, Huawei has extended the family of devices that can run on the EMUI 5.0, in which the update will be rolled out in batches. The list of devices is as follows:

• Huawei P9
• Huawei P9 Plus
• Huawei P9 Lite
• Huawei Mate 8
• Huawei Nova Plus

Huawei Consumer Business Group has today announced the launch of the new HUAWEI P10 and P10+, innovative and stylish smartphones, co-­‐engineered with Leica, which bring professional studio-­‐like effects to enhance your portrait photography. Through a special partnership with Pantone Color Institute^TM, the world’s pre-­‐eminent thought leader on colour, the devices are introduced in the latest on-­‐trend colours, specially optimised for their unique Hyper Diamond-­‐Cut finish. Complemented by cutting edge technological innovations inside, including Huawei SuperCharge, HUAWEI P10 and P10+ are the most advanced photography smartphones available.

For the first time in a smartphone, HUAWEI P10 and P10+ feature a Leica front camera, to complement their Leica Dual rear camera. By utilising the world’s most advanced photographic technology to create modern artistic portraits in Leica’s signature image style, the HUAWEI P10 and P10+ put all the tools of an artistic studio in your pocket. With features includingstudio-­‐like re-­‐ lighting and 3D facial detection technology, you are able to produce beautiful photography results in any environment.

https://www.youtube.com/watch?v=YMZD3anfKKI

The new front camera allows anyone to capture perfect portrait photography in Leica image style whilst the rear camera captures facial features with incredible detail, bringing your photos vividly to life. Whichever way your lens is pointed you will be able to make every shot a cover shot, and professional lighting effects make your subject stand out, whatever the conditions. Huawei’s Hybrid Zoom, is an additional feature that allows users to focus in on specific areas of an image while still keeping the sharpness of image quality.

As well as redefining portrait photography through the latest photographic technologies, the HUAWEI P10 and P10+ set a new standard in colour and design. Co-­‐created with Pantone Color Institute, the devices launch in two specially selected Pantone colours: PANTONE Greenery*, the official PANTONE Colour of the Year 2017, and a captivating deep blue shade which Huawei is offering as Dazzling Blue. By combining Huawei’s advanced industry design expertise and leading metal craftsmanship with the trusted colour thought leadership and direction of Pantone Color Institute, the HUAWEI P10 and P10+ embody the personalities of the contemporary consumer.

The result of hours of careful craftsmanship and cross-­‐collaboration between Huawei and Pantone Color Institute, both colourways have been specially optimised for the surface and texture ofthe HUAWEI P10 and P10+ to deliver smartphones that are as beautiful to look at as they are to use. Greenery delivers a clean and stylish sandblast finish, whilst the unique Hyper Diamond-­‐Cut in Dazzling Blue is brought to life through a stunning glow effect. To complement these unique colourways, the HUAWEI P10 and P10+ are also available in a selection of striking colours including Ceramic White, Dazzling Gold, Prestige Gold, Graphite Black, Rose Gold and Mystic Silver.

https://www.youtube.com/watch?v=REwGt1VKqjM

As part of the Huawei P series, the HUAWEI P10 and P10+ feature an ultra slim, minimalistic form with rounded curves. The high-­‐quality design extends to its high-­‐performance functions which include super-­‐fast charging, thanks to Huawei’s proprietary SuperCharge technology, an operating system that will always stay just as fast as they day you purchased it and superior connectivity that ensures wherever you are you’ll stay connected.

Huawei has harnessed its relationship with Saatchi Gallery and Leica Camera to redefine portrait photography. Seven renowned photographers¹ recommended by these iconic institutions have created a collection of stunning, artistic works using the HUAWEI P10 smartphone. Focusing attention on the evolution of portraiture, the photographers have created their own interpretation of portrait photography, using the handset.These artists’ work debuted for the first time at a special pop-­‐up exhibition in Barcelona, from 26 February – 28 February 2017. And selected works will be included in the ‘From Selfie to Self-­‐ Expression’ exhibition at Saatchi Gallery London from 30 March.

Huawei has also partnered with Chinese designer Ricostru to develop a new aesthetic for a new collection of HUAWEI P10 and P10+ accessories. The collection features the mini smartphone bag; the perfect partner for the new devices. Small but stylish, the bag fuses retro and oriental elements throughout weaving textures and a sculpted architectural aesthetic.

HUAWEI P10 and P10+ are available in Europe and China from March, 2017, followed shortly after by Asia, Latin America, South Africa and Russia in April, 2017. Priced at: P10 €649, P10+ (64GB + 4GB) €699, P10+ (128GB + 6GB) €799.

https://www.youtube.com/watch?v=HpVui2mNyvY

HUAWEI P10 and P10+ are available in Greenery and Dazzling Blue, co-­‐designed with Pantone Color Institute. Other colourways include Ceramic White, Dazzling Gold -­‐ with Hyper Diamond-­‐Cut finish -­‐ and Prestige Gold, Graphite Black, Rose Gold and Mystic Silver -­‐ with sandblast finish.

https://www.youtube.com/watch?v=g6szVSuGWtY

HUAWEI P10 key Portraiture Features:

• 3D Facial Detection An all-­‐new intelligent facial detection system features over 190 detailed identification nodes for accurate recognition for perfect selfies.

• Leica Dual-­‐Camera 2.0: The Leica Dual-­‐Camera 2.0 on the P10 features a 12MP RGB + 20MP monochrome sensor that captures detailed facial features. The 2.0 Pro Edition carries SUMMILUX-­‐H Leica lenses, with a larger F/1.8 aperture to capture more light in low-­‐light situations

• Hybrid Zoom: An additional new feature that allows users to focus in on specific areas of an image while still keeping the sharpness of image quality

• Embedded ISP: The Kirin 960 with embedded ISP enables real-­‐time viewing of depth-­‐of-­‐field changes and facial features.

• Studio-­‐like Portrait Enhancements: The artistic imaging algorithm in the HUAWEI P10 and P10+ is based on the extensive research of various different face shapes and skin colors. By understanding the relative position of each facial feature and theuniqueness of skin type, the portrait enhancements can be applied in a customized and more natural way.

• Dynamic Illumination: HUAWEI P10 and P10+ include an auto-­‐sensing algorithm that tracks environment lighting changes and automatically adjusts the shooting configuration, including the AWB, shutter speed and more

• Front Camera Sensor: All-­‐new front camera sensor that captures more light to improve picture quality in low-­‐light conditions.