XIXILI Stand Up For Pink Breast Cancer Awareness Campaign 2017

In accordance with the international month of breast cancer awareness, XIXILI hosted its annual Stand Up For Pink Campaign, which convened public education initiatives, an empowering paint project and an on-ground event entailing fundraising activities to help raise awareness, support and monetary contributions to Breast Cancer Welfare Association (BCWA).

XIXILI is honored for the continued partnership with Breast Cancer Welfare Association (BCWA) – a leading community-funded nonprofit organization supporting and promoting awareness for the prevention and education on breast health.

We are pleased to play a role in supporting the incredible work providing care, support and information to help women to find a way to be aware of, live with, through and beyond breast cancer. The 4-days event saw an influx of positive engagement from shoppers of all ages as they showed their support for PINK, participated in clinical breast check with the BCWA Nurses and took part in the interactive on-ground activities.

This year, XIXILI proudly worked in collaboration with notable partners – IOI City Mall Putrajaya, Number76, Saito College, Aforadio, Monte Bianco Malaysia, Dunkin’ Donuts and Juice Works for the focal event.

To kick-start the Breast Cancer Awareness Month, the Stand Up For Pink campaign was launched at IOI City Mall Putrajaya from 28th September to 1st October 2017 with a 4-days event at the Centre Court, Ground Floor. With the commitment of all partners, XIXILI Stand Up For Pink campaign was a full force fundraising activity with charitable contributions to Breast Cancer Welfare Association (BCWA). Along with XIXILI, our on-ground partners – Saito College, Number76 and Aforadio initiated sales and services to raise funds for the good cause; while our supporting partners – Monte Bianco Malaysia, Dunkin’ Donuts and Juice Works generously sponsored gift vouchers to support the on-ground activities. The family-friendly event brought together education and fun-shopping activities with prizes giveaway to encourage public’s participation.

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